Today, linen as raw material products, not only clothing, but also includes a linen mat, linen car seat, linen hat and other daily necessities, a wide variety. On July 22, with the advent of the "big summer" in Chinese traditional solar terms, the weather was extremely hot. Reporter came to Xidan shopping malls in Beijing, understand the sales of linen products this summer. Flaxseed sales in the second half of late July, most of our city ushered in the year the highest temperature of the day, linen products should be by the hot "light children" selling one, but the situation is not satisfactory. Reporters first to the sale of linen clothing counters before consulting to understand the linen clothing sales. Flax clothing sales staff to reporters: "Flax clothing although its own absorbent, breathable, it is suitable for people to wear in the hot summer, but compared with other material clothing, linen clothing overall style and color are relatively simple, Coupled with the shortcomings of the material itself, making the sales amount is not optimistic. "But the sales staff also said that consumers still approved the linen material, the material needs of the garment, the counter in a linen lady trousers have been sold To stock out. Then the reporter again to sell flax linen, linen car seat, linen linen hat and other linen products, personnel consulting, sales staff unanimously reflect the sales of linen products as a whole showed a downward trend. Taking a bed of textile counters as an example, the total annual sales before 2010 are around 2 million yuan. The sales of flax products are about 200,000 yuan, accounting for one-tenth of the total sales, and the sales amount is considerable. However, the sales volume of flax products dropped sharply from 2011 onwards, with annual sales of only about 50,000 yuan. The sale of flax products by salesmen still can not activate the market. By the end of 2012, sales of flax products continue to decline, so far there is no sign of "warming up" in flax sales market. This phenomenon of flax sales market weakness, known as "China's township of linen," Lanxi County, Heilongjiang is no exception. In the Lanxi linen wholesale market, although some linen coats, linen insoles and other small commodities wholesale and badly in demand in summer are unusually prosperous, the overall decline in the linen sales market in recent years can not be rescued. Today's sales of flax products, ranging from small linen shop to "China's linen town," Lanxi, can not be optimistic. The lack of charisma in flax products symbolizes green and healthy flax products, which are gaining popularity as high-end products that people are chasing since around 2000, but the market for flax products has been sluggish in recent years. Analysis of the reasons, although with the global economic situation, the development of flax enterprises and many other factors, but the most important and most direct reason is that the current lack of enough flax products to attract consumers. As far as flax garments are concerned, in terms of styles of flashes, flax garments are mainly for the pursuit of simplicity and generousness, lack of fashion sense and diversity, and can not meet the needs of different consumers. In terms of garments, flax shrinkage is high and when clothes are worn Also easy to wrinkle, affecting the appearance; clothing color, the natural color to linen-based, such as beige, light green, light brown, etc., although the natural atmosphere but easy to show monotonous, affecting the overall effect of clothing. Linen in the development of underwear is very lacking, although flax fiber itself has the advantages of softness, fineness and other advantages conducive to the production of underwear, but flax in the flexibility, sophistication of the lack of development. In addition, flax fiber is hollow, rich in oxygen, so that anaerobic bacteria can not survive, so linen is good antibacterial, with good health care, is the ideal material for making underwear. However, most businesses have very limited development of the linen underwear market, and the flax underwear on the market is rare. A potential market that can generate huge profits for businesses is neglected for a variety of reasons. Flax home textiles less varieties, mainly to linen mats, linen car seat and so on, most of these products lack the softness of rough, so that consumers have limited choice, thereby affecting sales of flax products. At the same time, most of the related flax products on the market are limited to use in summer and are greatly affected by seasonal factors, affecting the long-term development of flax industry. Linen fashion ready to numb fabric, used to be the most fashionable Chinese clothing. Can be fashionable, and now, including linen products, all kinds of linen in the first embarrassment of China embarrassed situation. However, with the development of society and economy, people pay more attention to natural health and ecological awareness. Consumers began to desire "back to basics" and "natural fashion" for hemp and textiles, and their fabrics have also re-entered the field of vision . The characteristics of linen cater to consumer thirst for a healthy life. As flax enterprises, we must enrich the varieties of flax products according to the needs of consumers, activate the flax market, and actively explore potential markets that are not covered so as to change the current situation of the slump in China flax market. For example: further play flax fine, soft and good features, so that flax home textiles have been more extensive development; the use of flax blended with other materials, avoid weaknesses rich linen clothing styles and colors to meet the psychological needs of consumers in pursuit of fashion; Break the shackles of seasonal linen products. Only an array of business products, in line with the evolving needs of consumers, linen products to get out of trouble, flax market to rejuvenate. China's hemp production ranks first in the world, but 95% of its raw materials are exported overseas, and the domestic market has not yet started. In response to this phenomenon, the country started the technical system of hemp industry, determined to revive Ma industry. Under this challenge and opportunity, the domestic enterprises that interpret the best flax products at the point of "green health and fashionable life" belong to the new group. Shin Shin Group to "make the world flax more exciting" as the business development goals, and fully explore the healthy quality of hemp quality, to explore the potential of the new vitality of linen, to completely break the single thinking in the past, the flax material highly refined and further processing, and Extensive use of a full range to make it related to the basic necessities of life and other aspects. Shin Shin Group to clear and creative ideas to open up the domestic market of linen products, thus becoming China's linen industry's main force. China's linen fashion is ready, we look forward to using modern technology to take off its coarse, receding its expensive, to show its elegance and exquisite, so that more and more flax products into the ordinary family, activate the linen market, revitalize China Flax industry.
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