On July 13, 2012, the 11th anniversary of Beijing’s successful bid for the Olympics, the Samaranch Sports Development Foundation was officially established in Beijing. Recently, chairman of Anta's board of directors, Ding Shizhong, was officially appointed as vice chairman of the foundation.
The Samaranch Sports Development Foundation is a nationwide non-public foundation funded by the Samaranch family and registered with the Ministry of Civil Affairs, with the National Sports General Administration as the competent authority. The foundation’s original fund was composed of donations from Samaranch family, the International Olympic Committee, the Chinese Olympic Committee, the Spanish government, and the Spanish municipal government in Barcelona. It was also received from the Beijing Olympic City Development Promotion Association. Strong support.
The spirit of the foundation is to continue the friendship between Mr. Samaranch, an old friend of the Chinese people, and his deep friendship with China, promote the development of Chinese sports culture, spread the Olympic ideal, and promote the international sports culture exchange. Foundation Board members include representatives of the International Olympic Committee, representatives of the governments of China and Spain, representatives of donor agencies, and well-known individuals from both domestic and international sports circles.
Today, Anta is a governing unit of the Samaranch Foundation and has profound significance. As a leading brand in the Chinese sportswear industry, Anta has practiced its corporate responsibility through sponsoring events and building sports infrastructure for many years. Since becoming a partner of the Chinese Olympic Committee in 2009, Anta is committed to promoting the development of the Chinese Olympic cause and promoting the spread and popularity of the Olympic spirit in China.
In addition, Mr. Samaranch committed himself to spreading the Olympic spirit to the world during his lifetime. He especially helped actively develop Chinese sports and helped China return to the Olympic family. The Samaranch family established the Samaranch Sports Development Fund also in line with the heritage of the Chinese people. The spirit of Mr. Samaranch, an old friend, continued his deep friendship with China, promoted the development of China's sports and cultural undertakings, spread the Olympic ideals, and promoted international sports and cultural exchanges for the purpose.
Based on the common wish of both parties, the Anta team together with the Samaranch Foundation will become a bridge between Chinese sports and international sports, and it also fulfills the vision that Anta has been promoting the development and dissemination of Chinese Olympic culture.
The Director of the Samaranch Foundation Yu Zaiqing explained that the foundation’s planned work in 2013 included the issuance of Samaranch Biography, the establishment of the Samaranch Scholarship, the Samaranch Olympic Collection Forum, and the organization of the Samaranch Cup. "Sports events, advocacy assistance to the West and the promotion of the concept of national fitness, and the celebration of the 40th anniversary of the establishment of diplomatic relations between China and the West.
Anta will join hands with the Samaranch Foundation to jointly develop the sports industry in China and promote the Olympic spirit.
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