This spring clothing and textile industry prices rose rapidly

With the pace of spring getting closer and closer, many beauty-conscious women have begun purchasing new seasons of clothing. How about the trend of clothing prices this spring? Let's take a closer look.

Once upon a time, people suddenly realized that it was almost impossible to buy anything with 1,000 dollars in the hand. Even at the end of the year, shopping malls used various gimmicks to perform “crazy” discounts, and consumers still saw more and bought less. The clothes in the big shopping mall are too expensive, and the expensive price lets consumers exclaim, "Can't afford it." So, what are the factors pushing up the price of domestic clothing brands?

"This year is too cold. I want to buy a pair of long-barreled women's boots, but the price is more than 2,000 yuan. I remember buying a pair of boots in the first two years, also more than 1,000 yuan. The current price is really unaffordable." Consumer white * * Complained, "I'm so upset that I won't get a shot at 50 percent."

Ms. Chen, who wanted to choose a coat for herself, complained that the clothing price was too high: “This year, a certain brand long coat price is 3980 yuan, but last year's similar model was only 3,000 yuan, and the price rose too far.”

After visiting the reporter, it was discovered that in the past, the price of ordinary brand clothing in the market was basically based on three-digit prices. Now a casual cashmere sweater of a non-well-known brand has a bid price of at least two to three thousand yuan. Industry sources told reporters that the average price of winter clothes in this season rose about 20% from the same period of last year. "In the past few years, the prices of footwear and men's clothing have almost doubled, and women's wear has increased by about 60%."

Manufacturers alleged that the cost increase in the end is what causes this year's clothing prices to rise significantly? During the interview, the reporter heard the most is the "cost increase." “The price of cotton has dropped from more than 30,000 yuan per ton to the current 18,000 yuan, but it has not benefited clothing companies.” said Xiao Hong, head of a medium-sized apparel company. The practical benefits of the decline in cotton prices are limited to companies. . Generally, 30%~60% of the fabrics used by garment enterprises use cotton, but they basically buy raw materials from spinning mills and do not directly purchase cotton. In addition, taking into account the production cycle, they will generally purchase about half a year in advance to prepare for production. At present, the yarn price of cotton mills is 36,000 yuan per ton, and the price has not changed much.

Mr. Yang, the person in charge of Beijing Yiren Apparel Company, shares similar views with Xiao Hong. The impact of the decline in cotton prices is mainly those small and medium-sized enterprises that rely on "price advantage" to survive. For large-scale garment enterprises, the cost of falling cotton prices can hardly make up for the increase in labor costs and research costs. He said that taking a garment as an example, the proportion of raw materials in cost is declining, the proportion of labor costs has risen from 15% to 30%, and the proportion of energy costs has also risen from the original 10% to 15%.

He revealed that compared with last year, the cost of raw materials for each piece of clothing only rose by more than 20 yuan, but the average monthly wage of workers in the assembly line last year was more than 2,000 yuan, which has risen to nearly 4,000 yuan this year. In spite of this, the cost price of clothing only accounts for about 30% of the price.

Shopping malls are getting more and more high. Zhang Jianjun of Liaoning has been doing clothing business for 15 years. After many years of hard work, he has his own direct-operated stores in many major cities across the country. His hometown in Liaoning also has his own clothing factory. “A famous shopping mall that sells high-end goods in Beijing has the clothes we produce. The price naturally matches.” Zhang Jianjun’s self-confidence makes reporters doubt the letter. "Say this, generally into ordinary shopping mall clothes, the price is at least doubled on the basis of the purchase price." He said, for example, the company launched more than a dozen models of down apparel this year, priced at more than 300 yuan to 400 yuan, but the mall retail The price is more than 700 yuan to 900 yuan. "In the low-end brands into the mall, the price must be at least doubled on the basis of the purchase price; high-end brands into the mall, the price is often 3 times to 4 times the purchase price." Zhang Jianjun said that this is an open secret within the industry.

A woman who has been engaged in the production and processing of garments for many years told reporters that the shopping malls are getting higher and higher, and they have to deal with discounts. After the garments enter the big shopping mall, the prices can only increase with the market price, and the wool is on the sheep. Pay for expensive clothing.

In the interview, several clothing brand dealers mentioned the price structure of clothing. One garment, 1/3 of the list price belongs to the manufacturer, and the manufacturer's profit can reach half. In other words, for a piece of clothing, only about 1/6 of the price is the cost price. One third of them belong to wholesalers or agents, and the last one third is the retail channel cost.

Among them, shopping malls mention one of the costs of retail channels. According to the differences in the store floors, lots, brand awareness, and sales status of various brands, the amount of mentioning points is also different.

In response, a person in charge of the mall stated that the rents for shopping malls are indeed improving because the operating costs are increasing. The costs of labor, logistics, warehousing, advertising, channel construction, shop rental, and utilities are all rising. In addition, in recent years, the competition in the retail industry has become fierce. There are more and more large shopping malls, and all of them are digging for talents, which causes the increase of manpower cost. Moreover, in order to maintain a good shopping environment, shopping malls should always be renovated and maintained. As a result, the rise in apparel prices on the end market is inevitable.