Tommy Hilfiger Releases Global Spring 2014 Advertising Film

In the spring of 2014, the global commercial featured the theme “wést coãstiüs” and featured interactive video content. Through digital, graphic, outdoor, social media and other media channels, the “Hilfiger family” spring break took a break in the sun in Malibu. The free spirit of freedom released at the beach

New York, Amsterdam (January 21, 2014) - A wholly-owned subsidiary of PVH Group, Tommy Hilfiger, released the 2014 spring global commercial titled “wést coãstiüs”. This group of films is starring the Hilfiger family. This popular American family is at the core of the brand's marketing strategy. They enjoy a free-spirited and maverick attitude towards life on Malibu Beach as if they were built on the Pacific Ocean. An academic sentinel. In this way, the story of a college scene taking place on California's beaches began. Sea-colored glass-washed shorts, light-soft chambray shirts, casual suits, and a unique neoprene synthetic leather wave dress inspired by wetsuit design. Fully equipped, and now jump on the sand to off-road arbitrarily ride, let khaki pants on the beach roll on a sand, coated with sunscreen oil drying in the sun out of attractive wheat color, at sunset with exaggerated goggles enjoy that micro Salty sea breeze.

“This season we brought the Hilfiger family back to the birthplace of my design inspiration: Mr. Tommy Hilfiger on the West Coast.” In the 2014 spring series, we recreated the modern “West Coast Spirit” with the classic style of the Academy for many years. The blockbusters reminded me of the summer days that my career had spent in California, and each season I liked to bring the Hilfiger family to different landmarks.

The Hilfiger family blockbusters still show the essence of academicism, in line with the inherent wildness of the Tommy Hilfiger brand. The film was shot by Craig McDean. Karl Templer worked as a model designer and was personally created by Trey Laird from Laird+Partners.

The 2014 spring advertisement uses more video content than ever before. The liveliness of each family member and their respective personal attitudes towards the American tradition will be recorded and broadcast on the brand's social media platform and tommy.com. The 2014 spring series worn by the Hilfiger family will be displayed at designated retail outlets. The commercial will also be shown in Tommy Hilfiger's global stores, allowing customers to fully immerse themselves in the charming and noble brand experience. Shooting videos and pictures will be broadcast on Tommy's Weibo, Youku and other channels.

“We hope to continue to allow viewers to appreciate the Hilfiger family commercials on a wider range of media platforms,” said Avery Baker, Marketing Director of Tommy Hilfiger Group. “Global graphic and outdoor advertising, complemented by digital marketing strategies, will bring the unique spirit of the Hilfiger family to Multi-dimensional approach to the show In the spring of 2014, in-store shopping videos explained the consistent youthfulness of the brand's core philosophy with the help of the personality of each member of the Hilfiger family and its unique lifestyle.This “Hilfiger family” advertising campaign It still continues Tommy Hilfiger's unique academic style in the international fashion world.

"Looking at the sight of this family pouring from the old-fashioned sandy buggy, it was amazing." said Trey Laird, CEO and creative director of Laird + Partners. “They took a dozen surfboards and stood in the shade; the 11-year-old boy, wearing a wetsuit and holding a shining galvanized surfboard, stood there so lazy. The sun was pure. Malibu Beach is the invincible background of this perfect spring break, and everything is so fascinating."

The cast is the same as in previous years: Arthur Kulkov, Tidou M'Baye, Max Rogers, RJ King, Marlon Texeira, Viggo Jonassen, Miles McMillan, Bernard Fouquet, Toni Garrn, Julia Hafstrom, Tian Yi, Cora Emmanuel, Lea Sorenson, Chloe Blackshire and Two Basset Hounds: Morgan IV and V. The commercial was shot in Paradise Bay, Malibu. Eugene Souleiman was responsible for hairstyling and Francelle Daly-Poiblanc was a makeup artist. The youthful vitality of the 2014 Spring Collection is illustrated by a group of fresh characters who joined the family this season. This not only reflects Tommy Hilfiger's enduring academic style but also reflects the brand's unfettered attitude to life. Newly added characters include: Luke Willet, Jac Jagaciak and Janis Ancens.

This round of advertising videos will be released worldwide in multimedia form, including online, graphic, outdoor and social media. Full-page print ads will appear in leading global fashion publications such as Vogue, ELLE, GQ, Esquire, and Rayli Her Style.

About Tommy Hilfiger Group

Tommy Hilfiger Group is one of the world's most famous designer brand groups. It owns high-end fashion lifestyle brands Tommy Hilfiger, Hilfiger Denim and Hilfiger Girl. The group focuses on designing and operating high-quality men's, women's, children's and denim clothing. At the same time, the Group also authorized such businesses as sportswear, footwear, professional sportswear (golf, swimming, sailing clothing), personal clothing (underwear, bathrobes, pajamas), goggles, sun protection clothing, watches, bags, men Formulate clothes, men's clothing, furniture, socks, small leather products, perfumes, home textile products, bathroom accessories and travel bags. The Hilfiger Denim range includes men's, women's and children's jeans, footwear, as well as bags, accessories, glasses and fragrances. With Tommy Hilfiger brand stores all over the world, consumers around the world can easily purchase Tommy Hilfiger branded products at Tommy Hilfiger retail stores, mainstream clothing stores or department stores, or other distributors and distribution channels.