Evolution•Efficiency! Hongdou shares celebrated its 20th anniversary of listing

On January 8th, "Evolution•Energy-enhancing Hongdou Stock’s 20th Anniversary Celebration" was grandly held. At the important milestone moment of the company’s 20th anniversary of listing, with the theme of "Evolution•Efficiency", we reviewed the past and looked forward to the future. The celebration activities were also broadcast live online, with more than 1.3 million friends and fans from all walks of life participating, sharing joy online and offline, grateful for walking along the way, and talking about a better future.

Zhou Haijiang, Chairman of Hongdou Group’s board of directors, attended the event and delivered a speech. He congratulated Hongdou shares on the 20th anniversary of its listing. At the same time, he reviewed and summarized the development achievements of Hongdou Group in 2020, and from the first-class system guarantee, first-class independent innovation, first-class independent brand, Six aspects including first-class independent capital, first-class evolution speed, and first-class excellent management elaborated on the group's development goal of "evolution and efficiency enhancement, building a world-class enterprise".

(Speech by Zhou Haijiang, Secretary of the Party Committee and Chairman of the Board of Hongdou Group)

Hongdou General Manager Wang Changhui delivered a speech and shared the future development plan of Hongdou. Based on the brand positioning of "Thirty-year-old wear red bean men's clothing", Hongdou shares will use the strong momentum of smart red beans to establish core advantages based on the trinity of data, commodities and channels, occupying a position as a comfortable national brand of men's clothing, with "new positioning, new image, New products" to achieve overall evolutionary efficiency.

(A speech by Wang Changhui, general manager of Hongdou shares)

This event attracted wide attention. Huang Mengfu, vice chairman of the 11th National Committee of the Chinese People's Political Consultative Conference and honorary chairman of the All-China Federation of Industry and Commerce, Xu Zhongzi, deputy director of the Standing Committee of the Jiangsu Provincial People's Congress and chairman of the Provincial Federation of Industry and Commerce, and vice chairman of the China National Textile and Apparel Council Chen Dapeng and other leaders from all walks of life recorded video and sent blessings. They affirmed the important demonstration and leading role of Hongdou in the innovation and development of the industry, and believed that in the new development stage, Hongdou will certainly uphold the new development concept, build a new development pattern, and continue to innovate and change, and contribute to the strong industry and the country. Strong and prosperous, make greater contributions.

20 years of hard work and 20 years of innovative development. Looking back on the 20 years of development, Hongdou shares have successfully transformed from a traditional manufacturing enterprise to a smart retail enterprise. While sticking to its main business, it actively explores transformation and upgrading. The development momentum is strong. A beautiful answer was handed in on the 20th anniversary of listing.

As early as 2016, Hongdou invested in the construction of the smart red bean project, officially kicking off the company's smart development. In recent years, Hongdou, which integrates manufacturing and retailing, has been making frequent moves in the rapid digital development. It has successively launched the transformation projects of intelligent workshops for Hongdou shirts and suits, piloting "smart factories"; creating an integrated online and offline omni-channel marketing System, to achieve user-accurate marketing; online offline stores, vigorously develop the live broadcast economy... After years of layout, Hongdou has built a new retail model with a panoramic view to provide consumers with a convenient shopping experience.

Based on the active exploration of digital transformation, Hongdou shares have been recognized by the industry and the market, and won a number of honors. In 2019, it was named "the first batch of online and offline integrated digital business enterprises in the country" by the Ministry of Commerce.

Hongdou shares have gone through the spring and autumn for 20 years since its listing. There are countless crises and challenges hidden behind the ever-changing market. Hongdou shares adhere to the user-centered approach and closely follow the needs of users for clothing. New positioning to create a more comfortable, energetic and beautiful lifestyle for users. At the same time, following market trends, developing smart retail, accelerating transformation and upgrading, looking for opportunities in challenges, and injecting more vitality into the development of the enterprise.

From market development to brand building, from technological and cultural innovation to digital and intelligent transformation, currently, the well-developed Hongdou shares have already grasped the pulse of the market through a keen sense of the market, and are actively exploring new development models. With the advancement of brand upgrades, enhancement of product strength, and diversified layout of online channels, Hongdou shares will seize the opportunity in the rapidly changing market in the future, forge ahead, embark on a new journey with a sonorous pace, and then develop wisdom. A new chapter in!

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