JOSEPH ABBOUD New Products On April 16, at the festive Beijing Lotte Intime department store, the representative American luxury brand Joseph Abboud unveiled its second lifestyle concept store in Beijing to further its global expansion plan. At 2:00 pm, a merry cocktail party kicked off. We warmly welcome customers to observe the opening ceremony. At the same time, we show our guests the rich style of the brand and present the fashionable Joseph Abboud lifestyle. Products on display include tailoring, formal wear, sportswear, footwear, and accessories, including belts and small leather goods. JOSEPH ABBOUD New Lotte Intime Department Store is located on Wangfujing Street, one of the most fashionable commercial streets in Beijing. Accompanied by the opening of this new store, Joseph Abboud officially joins the world's leading fashion brands such as Dior, Louis Vuitton, Gucci and Cartier. Joseph Abboud, a modern, yet stylish men's brand, embraces today's world of reinterpretation of masculinity. From the original suit, sportswear brand development, the company has successfully evolved into today's composite brand, product range includes accessories, bags, shoes, glasses, and various types of household products. Manufactured in the USA through the most exquisite craftsmanship and the finest fabrics at the same time, Joseph Abboud's tailored dress is a model of innovative design, personal fit and unique style that fits perfectly with the needs of modern men in a variety of occasions. Led by the newly appointed creative director Bernardo Rojo, Joseph Abboud focuses on artistic masculine beauty from the designer's point of view and builds upon the elemental elements of his design, further reinforced by details of his revealing trends. JOSEPH ABBOUD NEW "To make this historic brand a modern trendy, we've added fresh and simple elements to it, and the original content of the brand has been enriched by the impact of new elements and features," says Rojo. Someone who loves Joseph Abboud is a global citizen who is passionate about adventure and has strict requirements on quality while pursuing changeable, stylish and practical conveniences. The products sold at this concept store in Lotte Intime will reflect a keen global vision without losing the U.S. mark and European style unique to this brand. JOSEPH ABBOUD The new Joseph Abboud Spring / Summer 2011 showcases its sophisticated blend of cropped apparel and trendy sportswear, all focused on simplicity and elegance. Apparel appearances enable the use of new technologies such as dyed fabrics, unique core yarns, printed fabrics, high performance materials and more. Slim trousers, patchwork jackets and jackets make up the silhouettes of modern fashion; purely made of lightweight fabrics reveal the natural lightness that aligns with the refreshing touch of the season. Rojo's dominance of Joseph Abboud's new direction will continue to be reflected in the 2011 Fall Collection. This season apparel emphasizes the meticulous combination of a variety of contradictory elements, such as complexity and simplicity, business and leisure, just with soft, preparedness and progress, everywhere will be sports apparel and tailoring clothing linked. The goal of making each season's apparel is to have a lasting preservation value for the product that will only last as long as possible. JOSEPH ABBOUD New Products The Joseph Abboud branded products are sold in premium department stores and specialty stores in the United States and other 55 countries around the world. In March 2010, Joseph Abboud's first Beijing store landed at Four Seasons Mall. According to the plan, another three to five stores will open in Beijing in 2011 as part of honoring Joseph Abboud's international expansion promise of growth in emerging markets such as China. Celebrating the successful opening of its Lotte Intime branch, Joseph Abboud is looking forward to furthering the convenience of customers in Beijing to buy the luxury products of its history. JOSEPH ABBOUD new products
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