On April 18th, the 13th China (Jinjiang) International Footwear Expo co-sponsored by Fujian Provincial People's Government, China Council for the Promotion of International Trade and China National Light Industry Council was grandly opened in Hall 2 of Machi. Power of "life sports" category of well-known sports brand in China Xidelong bring a new image in the high-profile fair debut shoes. In the morning, accompanied by the sonorous and powerful drums, the signature of "The Nationwide Fitness Miles Engine in China" was signed by Xilinx President Lin Shui-pan together with the city-related leaders. In a short period of time, it attracted many exhibitors with the scene to sign. Lin Shui-pan told reporters that on March 1, the State Council held a video-telephone conference on implementing the "National Fitness Program (2011-2015)" and vigorously advocated and promoted the implementation of the national fitness policy. Under the new situation, Xidelong launched this national fitness million signature campaign with the help of the shoe fair platform. On the one hand, it supports Xidelong's support for the major policies of the national sports cause and also provides a platform for the "National Fitness Miles" To start a good start. Lin Shui Pan said that as positioning in the "life sports" brand, advocating universal fitness is Xidelong's responsibility and mission. In 2011, Xidelong will continue to undertake this glorious mission and devote itself to popularizing and popularizing the concept of nationwide fitness. This reporter learned that, as a "national fitness miles" strategic partner, with the State Sports General Administration in 2010 to promote the activities of dozens of large and medium-sized cities throughout the country, dozens of colleges and universities in an orderly manner. Subsequently, around the theme of "Freedom First", Xidelong has carried out a new product display, innovative design, beautiful fashion spring and summer sports shoes in the explanation of the interpreter, with a more connotative brand personality. 300 square meters of exhibition hall, dynamic hip-hop, body painting, cheerleading and other programs interact with, giving a sense of freedom, unrestrained, positive and progressive. In the Xidelong installed booth around the "freedom first" new slogan also attracted a lot of exhibitors guests eye. Xindadong President Lin Shui-Pan said that "freedom is the supreme" is the brand's core appeal of XD. Concise four words, very place out to 85, 90 after the character and value orientation. He said that after Xidelong's previous research and practice on the target population all showed that this group has a new understanding of sports and seeks to enjoy the joy of exercise in daily life. In terms of sports mode, it also starts to pursue freedom, With the nature, life, sports equipment needs, it is necessary to meet the requirements of everyday wear, but also to achieve anytime exercise status. He said Xidelong has completed its exploration of this Cenozoic target population and has achieved effective results. The reporter found that around the new image of the change, Xidelong also designed a gymnastics show at the show, B-BOX (for the Xidelong brand improvisational rap performances) fully demonstrated brand content program forms, attracted a lot of exhibitors Guests stopped to watch. The first day of the opening, Xidelong booth quite popular. It is understood that the previous shoe fair are generally new technologies, new products and other aspects of the popular platform for the release. This time, the new category of "Life Sports" of Xidelong also seems to be an industry trend gradually accepted by the public outside the three categories of sports, fashion and outdoor. In this regard, Lin Shui Pan said the industry trends in a wide range, not only limited to technology, product level. "Life Sports" As a higher-level industry trends, Xidelongjian insight and show it out, and Footwear "shoe vane" status is consistent. Xidelong display brand culture in this international platform, highlighting the brand tension, but also hope to see more brands in the shoe fair to explore and display new categories, together with China's sports shoes industry to promote the escalation.
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