Textile enterprises must hold the ecological certification “go west exit”

Nanhai textile companies collectively discuss new barriers to deal with European and American markets

Core Tip: Since the end of last year, textile companies have been experiencing cost pressures caused by rising raw material prices, and employment difficulties have also aggravated the pressure on corporate labor costs. Faced with new trade barriers caused by the reduction of foreign trade orders and even the phenomenon of dead bills, how does the South China Sea entrepreneurs actively respond?

Currently, Nanhai exports nearly 200 textile and garment manufacturing enterprises. In 2010, it exported more than 8,400 batches and 150 million items worth 380 million US dollars, of which the United States was the largest exporter, accounting for about 40% of total exports. However, the new trade regulations of Western countries emerge in an endless stream. Many entrepreneurs laughed and said: If you want to go “west exit” (take the road to export from Western countries), you have to know yourself. Faced with new trade barriers, Nanhai entrepreneurs responded positively, attaching importance to holding “ecological certification” to save foreign trade orders, and “changing the low-profit model” to resolve the current passive situation and become the common aspiration of Nanhai textile enterprises.

One Certification Increases Product Pricing by 30%

The same batch of finished clothing products manufactured by Foshan, once applied for eco-textile certification, was once increased in market price by 20% to 30%.

The war for the market of enterprises is undoubtedly cruel. The fierce market competition has brought the domestic textile industry into the predicament of “the era of low profit”. Whoever can take the lead in overseas market pricing will undoubtedly occupy the initiative of this war.

On the 22nd of last month, Wu Haoliang, secretary general of the Foshan Textile and Apparel Association, conveyed a set of data to the textile enterprises in the city: After a group of apparel products made in Foshan were certified as eco-textiles, the market price was once increased by 20%. To 30%. In addition to gaining the privilege of pricing, but also because the product quality is in line with the requirements of the circulation of European and American markets, it is even more able to show the strength to the buyers, thereby winning more orders, and also revitalizing many of the list of new trade barriers that have encountered obstacles. , Obtained a huge price space and market share above similar generic textile clothing.

Textile products are closely related to consumers, and whether the health, the green, and the environmental protection are particularly critical to consumers' psychological impact. “Products that are environmentally friendly, ecological, and safe have become the mainstream in the development of the international textile industry.” Tianxiang Group is one of the internationally recognized eco-textile certification marks. Professor Wang Jianping, general manager of Intertek China Market Division, stated that The ecological safety performance of textiles is reflected in laws and regulations and standards and technologies of European and American countries. The textile enterprises in the South China Sea have only to comply with the trend and actively seek to expand the export channels of enterprises in order to participate more robustly in international competition.

Wu Haoliang said that the group of Foshan enterprises are in a hurry to collectively discuss countermeasures because in the field of textile and clothing, environmentally friendly textiles are becoming the mainstream of the consumer market, and the concept of green consumption has become the consensus and responsibility in international trade.

The world’s major textile buyers actively responded to this public awareness and made ecological textile certification an important reference for purchase orders.

According to the person in charge of Xiqiao Furni Furniture Co., Ltd., passing the eco-textile certification is the necessary way to obtain the “pass” for export of the company. Most entrepreneurs agree that if they can obtain eco-textile certification, they will not only improve the company's production level, but also help the company establish its own brand image, so as to achieve both social and economic benefits.

It is understood that export enterprises with corresponding qualifications for eco-textile certification can also receive subsidy for the development of small and medium-sized enterprises funded by the government.

One label allows companies to lose 40% of orders

In response to the new U.S. labeling system, many heads of textiles and apparel import and export companies in the South China Sea said they did not know that... Some companies that did not know in time lost 40% of their market orders because of this barrier.

On the one hand, the heads of textile companies came together to study how to increase the value of products entering the international market. On the other hand, the new rules of trade in Europe and America are rapidly changing.

Also on the 22nd of last month, the US Textile Textiles Product Identification Act and the Wool Product Labeling Act, this new requirement, requires that imported textiles and clothing must be given a logo or a label. The label must be in English. The South China Sea Entry-Exit Inspection and Quarantine Bureau also stressed that all garments must be marked with a label on the origin of the garment, the garment must be accompanied by a permanent label providing care instructions and the name of the importer, distributor, retailer or foreign manufacturer.

It is reported that currently there are two kinds of unqualified labels for textile products: One is that the label does not match the fabric composition; the other is that the origin does not meet, for example, the name of the place of production is labeled as other countries. "If the test product does not match the label in the export product, there will be a risk of customer claims and returns."

It is understood that many textile companies filled orders before the end of the year, and even orders that were once pre-arranged were scheduled for the second half of the year. These companies often produce according to the previously signed product agreements and do not pay attention to the latest trade regulations of some countries. In response to the new US labeling system regulations, the heads of many textile and apparel import and export companies in the South China Sea said that they are not aware that “they are generally processed according to orders, labeling labels according to the requirements of production companies, and seldom considering whether or not to comply with the standards of exporting countries. Doing, let alone making new provisional changes."

Chen Shubin, president of the South China Sea Textile Association, said that the traditional textile industry in the South China Sea accounted for about 90% of domestic sales, and 40% of the companies that took the export route were in the United States. It is understood that in this tagging event, some companies that did not know in time have lost 40% of this market order because of this barrier.

Chen Shubin believes that the trade policies of the United States and the European Union have changed repeatedly like a barometer, and that some regulations have not yet been implemented after the release of regulations, or that new regulations have been implemented during the implementation process. Unless there is a formal document issued by a higher government department, companies usually pay less attention to such information. Therefore, he suggested that companies that take the export market of western countries must be aware of each other and be able to adjust their strategies in a timely manner. Inevitably, the market operation of enterprises is subject to these new regulations.

Many entrepreneurs are aware that due to insufficient attention to policy changes in exporting countries, the new regulations for the US textile labeling industry have only given South China Sea companies a wake-up call. The trade barriers brought about by similar policy changes in the future will continue to appear and have a far-reaching impact on the export enterprises in the South China Sea. In response, the South China Sea Entry-Exit Inspection and Quarantine Bureau reminded all textile and garment export enterprises to strengthen the management of product labels, communicate with traders and customers in a timely manner, and apply new signs or labels in accordance with new requirements to avoid losses caused by inconsistent labels. (A05)

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