Casual Wear MTS Bonville: MTEE's Anime Marketing

Since last year, friends have discovered that Wang Quangeng often wears T-shirts with cartoon characters such as Kung Fu Panda in the movies and Madagascar in Transformers. The friend asked him, "Where did you get this t-shirt? We also want to buy it."

In fact, Wang Quangen wears a T-shirt under MTEE branded by Meters Bonwe (hereinafter referred to as Smith Barney). Friends saw that he had such a response, all of whom Wang Quangen expected. He already knew the reaction of the market: Every time MTEE launches a new series of apparel, young people will enthusiastically purchase it.

It is reported that from the second half of 2010, MTEE's sales have increased significantly, which is 30% to 50% higher than other products of Smith Barney.

It can be said that the MTEE brand has been in a virtuous cycle since its promotion in 2010. With this in mind, as the president of Smith Barney, Wang Quangeng believes that MTEE is not only the "stagger" of Smith Barney's summer sales, but also the "tool" to enhance the brand's content.

Crossover Design Variations

Just as fashionistas like high-capacity, avant-garde iPods, more and more young people want to have a MTEE brand T-shirt. MTEE brand T-shirts have a strong sense of design that evokes memories of their past. MTEE is the most creative brand of Smith Barney, and its birth has brought a variation of the business life in accordance with the rules.

When a reporter asked why the MTEE brand was launched, Wang Quangen pondered for a moment and smiled and said: "At first, we created a whole, in which all kinds of things were represented by the company's name. However, when the company developed To a certain extent, we will face a challenge: everything is there and nothing is fine. Therefore, we will go back to the first category and focus on development."

“The T-shirts, like the cowboys, have a history of more than a hundred years. Therefore, we take out the T-shirts and run them under the MTEE brand,” said Wang Quangeng.

It is reported that the birth of MTEE can be traced back to the first time in June 2009, Smithsonian cooperation with US-based Paramount, the copyright holder of Transformers II: Resurrection. "We have found that there are more and more domestic animations, and it has been integrated into people's lives. If cartoons are of good creativity, design sense and interest, they will certainly be sought after by young people. Therefore, we begin to integrate international culture. "Transformers" cooperation is just a source. At that time, we just tried, there are not many products, only the first-tier cities to promote, the results of the market response is good." Wang Quangeng said, "A lot of things, did not think about when they first started, in In the process of becoming a creative idea, this idea gives the MTEE brand the spirit and meaning."

Indeed, Smith's previous small test rifle foreshadowed an ideal start. With a good start, the United States has opened its hands. As long as cross-border cooperation can add value to both parties, Smith Barney is willing to consider. Smith Barney’s bold collaboration with the American DreamWorks signed dozens of cartoon characters in films such as Shrek, Madagascar, and Kung Fu Panda.

“These are the best animations in the world and have become our unique resources. Not only that, we have also cooperated with the Shanghai Film Studio to choose the classic animation image as the design source of MTEE. In addition, we and the illustrator Artists and original designers collaborated to design their T-shirts with their memories and dreams as a creative element. Such T-shirts don't feel the same when worn on them,” said Wang Quangeng.

“The reason why we chose illustrators, artists, and original designers to collaborate is because they are closely related to fashion and fashion, and they are influential in their respective fields. In terms of product promotion, we also want to cooperate with Madonna and cooperate with game companies. Currently, all are in negotiations,” said Wang Quangeng. “Not long ago, we cooperated with Japan’s Toyo Animation and launched more than 40 Saint Seiya theme T-shirts.”

"Saint Seiya is an early animation work. Therefore, we have redesigned each of our stylings. We are more cool and more stylish than the previous models. There are also some Chinese elements inside." Toei Animation president and CEO said the story after another. "Now, the cooperation in product licensing is more diversified and deeper. The original is mainly a simple authorization to go out. The product design is done by the other party. Now both parties will jointly do design and promotion work."

"In 2010, we cooperated with animation companies in Europe, the United States, and South Korea. They just authorized us to give us an image. As for how this image will perform on clothes and how to describe the storyline, these are created and designed by us. We do not rule out these. If things are excluded from foreign elements, there will be limitations. Now that young people do not stay closed, they can accept international elements,” said Wang Quangeng.