Li Bingbing assists Adidas in launching a "full-tilt and full-strength" online video

Adidas, the world's leading sports brand, has launched a new "all adidas" ("full adversity") web promotion. The new promotional film centered around the theme of "adidas is all in" (Adidas is all-in-one), showing women's charisma representing the adidas sports performance series, sports classic series and sports fashion series personality. These women are full of passion, pursue dreams, and dare to go beyond them. They enjoy the process of their own efforts, believe in themselves and "full force" to achieve their goals.

As an extension of the “all adidas” global brand marketing campaign successfully launched in March, the “all adidas” women’s publicity film has gathered a number of women, including Pop idol Katy Perry, tennis player Caroline Wozniacki, Chinese volleyball player Wei Qiuyue, members of the Berlin Ballet, blogger Sneakerqueen, DJ Baby G, Chinese actress Li Bingbing and ordinary females in life . They enjoy the pleasure of sports and music in their films and show different lifestyles and fashion attitudes.

Li Bingbing takes a photo of Adidas' “Full Tilt Full Power” women's online promotional poster

Wei Qiu months shooting Adidas "full tilt" woman network propaganda behind the scenes photo

Carolyn Wozniacki takes a picture of Adidas' full-fledged women's online promotional video behind the scenes

Baby G takes a photo of Adidas' “Full Tilt Full” Women's Online Promo

This 60-second web promotion will feature Rye Rye's song “New Thing” as background music and will be broadcast on adidas.com/womens platform in fall/winter 2011. Visitors and fans can learn about the rich content of products and brand ambassadors online. In order to maintain their communication with Adidas, Adidas will continue to update content on social platforms such as Youku and Weibo, covering all aspects of the brand.