Let prices truly reflect the value of wool

Regarding Australian wool, the most we have talked about in the past year has been price.

Since October 2010, wool prices have soared at an unimaginable rate. Analyze the reasons for this: First, global prices of textile raw materials such as cotton and chemical fiber have risen; Second, the shortage of Australian wool supply; The recovery of the European market has pushed up the price of wool in the auction market; Third, the Australian dollar exchange rate against the US dollar has exceeded 1 : 1, pushing up the price of wool in dollar terms.

As of the end of June this year, Australia's EMI price reached 1,409 æ¾³, which almost doubled from the beginning of 2009, while the EMI price in US dollars has reached 1,514 ,, which is 3 times that of 2009!

This has made the Australian market price for Australian wools the highest in the past 20 years or so. Obviously, this has caused a rapid rise in production costs for wool spinning companies.

In the face of rising wool prices, wool-spinning companies have had to raise the ex-factory price of their products, and some companies have increased their prices by 30%. However, compared with wool prices that have risen by 100% in half a year, it is still difficult to reduce costs.

A direct result of the rise in fabric prices is scaring away some customers. For those customers who are the first to cost, they will even abandon wool fabrics and switch to non-wool products to reduce costs.

This forced us to seriously consider: In order to promote the healthy and orderly development of the wool industry, in order to allow woolen enterprises to survive, what should our wool industry practitioners do?

For the market, the author believes that efforts should be made to make the price truly reflect the value of wool, or to make wool prices return to rationality. It is undeniable that the price of wool some time ago was indeed too high! This not only exceeds the endurance of production companies and end consumers, but also exceeds the expectations of Australian herdsmen. Therefore, under the support of high prices, the herdsmen sold almost all the wool they could sell.

We have seen that in the new auction year, the price of wool has continuously declined. The information passed here seems to be validating the author's point of view: The price of wool is on the path of returning to its worth.

For wool textile companies, it is necessary to fully reflect the price of wool. That is to say, relying on continuous product innovation, technological innovation, and constantly increasing the added value of wool fabrics to reflect the value of wool.

As the country with the largest wool consumption in the world, facing the ups and downs of the price of wool, what we can do is face it positively and rationally. It can be predicted that the price of wool in the future is still full of variables, and the supply, exchange rate, and global economic conditions will all affect the price of wool. China's good economic development situation has given us confidence in the future wool market and we have always been doing a good job in the wool industry.

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