[China Glass Network] Network trade has changed people's lifestyle and conventional business methods. The rise of online trade is an inevitable trend, but the communication of online trade is even more difficult. Here, I personally communicate on online trade. Share some points:
First, there are only pictures of products on the Internet.
This is a relatively large bottle of online trade. It is very difficult to communicate with customers about product issues. I personally think that if the merchant releases the product image, the product's performance, specifications, weight, components, accessories, etc. The sub-items list the detailed introductions. It is better to introduce the pictures to each part better, let people see them at a glance, and list 1, 2, 3, and 4 points in each classification section, so that they are methodical and more recognized by customers. Your product and system.
Second, the quotation skills should be scientific:
I found many companies on the Internet that are not scientific in terms of quotation. I suggest that companies use the quotation form better when quoting. The key is to analyze and compare the prices of the industry when making quotations. There are specific matters such as price, performance, accessories materials, service life, after-sales service, brand advantage, special support, etc., so that customers can understand the superiority of your company's products at a glance, and leave a deep impression on the customer's mind. This is the network. Invisible communication of trade.
Third, the language problem of communication:
I found a strange phenomenon on the Internet. Many companies are not enthusiastic about the inquiries. In fact, there is no difference between online marketing and on-the-spot marketing, because both online and in the field, the target of marketing is people. On the Internet, customers should feel the service standards and service attitudes of the company, thus reflecting the professionalism of the company. More importantly, using language and emotional communication, I found that 80% of enterprises only use the network as a network to communicate for communication, which means that you ask me to answer, and the answer is careless.
There is an old saying in China that wins the hearts of the people. Think about it, the same is true for online marketing. In statistics, 82% of business success factors come from emotions. It seems that the biggest drawback of online marketing lies in the human factor. As a network operator, we should grasp the human factor. We must know that any marketing is not naked marketing. The essence of marketing lies in creating a sales atmosphere. Is there anything I can do for you? I wish you a prosperous business. These simple words I want everyone to talk about, the key is not to talk.
Fourth, try to use less network language:
I have found that many online merchants love to use the Internet language. Here, I advise these people to use less network language. Whenever possible, they will offend your customers and make you laugh and cry. I remember once I talked to a supplier about business. I didn't understand the question and asked him. Maybe the question I asked was too simple. He gave me one. I almost didn't mad at me, so I didn't even have to talk about business. In fact, the way Chinese words are expressed is very good. We must make full use of the advantages of words to dig out the emotions deep in the soul, let the other party feel your sincerity and reality, and know that everyone is willing and sincere. Make friends, my customers and I are good friends. When they come to Guangzhou, they will come to see me. I think this is success! Everyone must remember that online trade is not only a network trade, we are doing a great network marketing business.
5. I suggest that every network provider should install video and headsets, and use voice to communicate when necessary.
The advantage of voice communication is the timely and accurate delivery of information and language emotions, if using the phone is better (because the voice is clear). After my client reaches a certain level, I must communicate with my client. My laughter, my magnetic voice, my sincerity in my voice, my attitude, my spirit constantly stimulate my customers, haha, I want to Can't run without running!
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