[China Glass Network] What is the core value of e-commerce? Is it a pure trade service platform that uses a lot of money to do online branding and website promotion or to create services for end customers?
Whether low cost can create effective value for customers has become a topic of concern to us. Consumers or purchasing businesses are more concerned about the business system is nothing more than two points: 1. Can use a small amount of money to bring high efficiency, 2. Whether the service is in place, whether the follow-up work can be connected. Therefore, customers are not concerned about business brands, but price, service and quality. If you have lower costs without lowering product quality and service commitment, your sales value will be greatly improved, and There will also be a benign brand promotion, of course, word of mouth marketing will be one of them.
Reducing the intermediate links, strengthening channel construction, and establishing a point-to-point sales system to create real value for brand manufacturers is a top priority. The sale of cabbage is not good, the price of cabbage is too expensive, the supplier complains that the price is always low, the quality requirements are very high, and the products that the purchaser receives at a high price The quality is not satisfactory. This is a common problem encountered by many retail channels and retail chain suppliers. The product is very good, but it barely makes money. What is the profit? Is the profit in the hands of the middleman? Or are retailers raising prices several times? They are big profit beneficiaries, not all. In fact, profits have been lost like radioactive elements, and they are lost in negotiation, property cost, site decoration and human resources.
From the channel to the terminal, the so-called profit has separated from the thickening of the operating costs by the thickening of the layers. Some of them are taken over by the product supplier, and the other part is reluctantly paid by our terminal consumers. The profit of the manufacturers cannot be raised, it is difficult to increase the quantity of products supplied, the research and development of new products will be hindered, and the quality of the products will not be significantly improved, let alone the comprehensive service to do logistical support. Manufacturers, consumers still pay for products whose value does not match the price. In the long run, consumers will choose him, they can choose the products of this brand, or they can choose other brands. Insufficient production, sales volume can not be guaranteed, the chain in the industrial chain will become more and more difficult, and the vicious circle will continue to form inertia in production and sales.
So what kind of platform can solve this problem and break this state of instability. To reduce operating costs to a lower level under the premise of quality, then only e-commerce companies. It is necessary to measure the value system and integrate the profit sharing, so that the end customers can buy satisfactory products at a lower price, and at the same time let the suppliers obtain reasonable profit points, so that the industrial development is balanced and healthy and smooth. If supply and procurement form a healthy industrial chain, then e-commerce is the lubricant that guarantees smooth operation. This is true in the domestic market, and its advantages can be better reflected in international trade. The combination of e-commerce and international trade will be trade cooperation. High speed engine.
High efficiency can reflect higher value, high efficiency can get higher quality, high efficiency and make higher profits. The essence of real e-commerce is a large-scale enterprise that operates wholesale and retail of information business platform. The essence of BtoC e-commerce is the retail platform. The core of BtoB e-commerce is a product wholesale platform. E-commerce is not a so-called online shopping, nor is it an IT platform that uses the network architecture to create a website brand as the main form of expression. Therefore, electronic A business company cannot be defined only as a network company, or simply not a network company.
How many people in the country really understand the essence of e-commerce, because of the inaccuracy of definition, led to the emergence of a large number of commercial malformation derivatives. Most e-commerce entrepreneurs and operators are not concerned about establishing a good product service system and quality supervision mechanism, even including the price system, the sales strategy has been diluted, and a lot of energy and funds are on the website. Work with various website technologies such as page optimization. Therefore, online news marketing has become the mainstream propaganda mode of e-commerce, and SEO has become a fashionable term. E-commerce and optimization seem to be a close and inseparable whole. Occupy search engines, large-scale cooperative business websites, and even employment networks in the same industry, the purpose is only to reduce the traffic and network information of the other website platform. The core of e-commerce has been diluted, and e-commerce has returned to the original system of online shopping. Even the definition of e-commerce must be based on the simple behavior of online shopping. If so, e-commerce should be called online commerce.
The website architecture has spent a lot of money, and the number of visits to the website has changed from low to high and from high to low, but it has occurred in a very short period of time, with the optimization starting and rising, and the optimization is over. The business operation is not much reflected, it is more difficult to form a complete industry, let alone the good establishment of the international trading system. This unsuccessfulness has become a sandstone on the seabed, and it has many fruits. Technology is of course important, but it is much lighter for product quality, price scale, and service system that can better reflect business characteristics. Business needs to go, but choose the right one and look for a closer path.
There are two main ways for suppliers to profit from wholesale. One is to reduce intermediate links and reduce negotiation capital. This is especially important in international trade. Second, the cash flow turns to investment for re-income, that is, to create new prices through high efficiency.
E-commerce can be invested at low cost, but high efficiency is very prominent. The high efficiency of e-commerce has three points. One is the accuracy and wideness of the information of the purchaser, the second is the security system of both parties, and the third is the extensive and professional service system. Only in line with these three points can we call it a real e-commerce platform.
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