Recently, ABC, the leading brand in the children's products industry, launched a new commercial in CCTV Children's Channel, Golden Eagle Cartoon and Provincial Children's Satellite TV, arousing the concern and hot discussion from insiders and consumers. It is reported that the new commercial around the "discovery" and "exploration" of the two main lines in full swing, about a group of innocent children, in the fantasy space constantly adventurous adventure, brave in the face of the process The difficulties and obstacles, and ultimately ABC shock absorber running shoes and other products under the care of the successful response to various challenges, carefree exploration of the unknown world. The commercials show the courage and fortitude of the children, highlighting the outstanding performance and functions of the ABC brand products, reflecting the ABC brand's brand philosophy of "taking care of children for a small step and changing the world", and "because of love" Brand advocate. The ad focuses on exploring children's natural instinct as well as expressing their children's continuous growth. In particular, the creative origin of advertisements and the multiple elements displayed on the screen show the audience's post-appraisal: "It seems that we are looking at children's edition" Pirates of the dream space ", but also shows that the domestic children's products industry, television commercials have also made great progress!" Insiders pointed out that this time ABC borrowed Hollywood movies for children's brand advertising, for the domestic Advertising industry will have a very good promotion effect.
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