Swkids seven wolves children's clothing spring summer 2011 new release

Seven wolves children's clothing store display display

Even with the rapid development of several years, the seven wolves children's clothing will have great confidence in the future market. This is fully reflected in the theme of the seven wolves 2012 spring and summer new product launch. The theme of Seven Penguins's ordering session was “Leap”, which conveyed the vibrant vitality of the school. It means that the development scale of the Seventh Wolf Children’s Wear is rapidly expanding and the market influence is increasing day by day. Seven wolves are sweeping the field of children’s wear with an improbable situation. At the same time, it also shows that the seven wolves children's clothing team is poised to actively seek a new round of product and brand tone upgrades.

Seven wolves children's clothing new products for the spring and summer of 2012 to "aristocratic college" as the theme, continuing the consistent British style line, the plaid, stripes and other classic elements combined with fashion design innovation, interpretation of a different kind of gentleman lady ranger. The British style dress has new changes every season. The unchanged is the noble and elegant temperament and charm. This season's new products are divided into three series: "Campus Life", "Sea" and "Campus Movement". Boys and girls aged 4 to 14 create a unique and stylish look.

The "Campus Life" series is eye-catching with blue, white, and red to pass on the classics, break the tradition with the style of changing patterns, and wear small suit jackets, striped ties, cute skirts, jazz hats, etc. The traditional British Academy School uniforms and personality non-mainstream single product mix and match, filling the elegant, sweet and dignified. The "Sea" series highlights the freedom and fresh air of nautical style through the combination of changing sailor stripes, wide and narrow anchor patterns, and classic figures and sailboat prints. The series uses a tailoring cut to highlight the comfort of wearing, so that the little gentlemen can enjoy outdoor activities such as vacation and travel freely. The “Campus Movement” series has made great use of the big numbers, big letters, and colorful stripes of the adult world. Little gentlemen wear Polo shirts, denim shorts, and football, and they have great ambitions. The lady is in her pure and good years, and she can easily control a variety of matte rainbow-colored Polo shirts, swing the tennis racket and transform into the most energetic sports baby.

It is worth mentioning that the first new product launch conference added three static themes for the first time. According to the different themes of the three product lines, the three static exhibitions selected newly developed props and models to create the visual effects that best reflected the style of the series, enabling guests present to listen to the designer's interpretation of the design concept while experiencing the products. Bring the wearing experience. In addition, after the launch of this new product launch event, this kind of static exhibition will begin to be applied to the display of shop windows for seven wolves children's wear. For children's wear, the terminal store is a direct embodiment of the brand image, and the window display is the most direct expression of the terminal store. Seven wolves children's clothing hopes to beautify the window display of the terminal shops, on the one hand, it is easier for consumers to intuitively feel the product style, clearly understand the main product of the season, obtain fashion information, and drive sales; on the other hand, it is beneficial to build a terminal shop together The beautiful landscape attracts consumers' attention, highlights the tone of the brand, enhances the brand image, and gradually forms a brand culture unique to Seven Wolf Children's Wear.

Children's wear development is huge

"Seven wolves children's clothing development is very large," said Zhou Shaoming, general manager of seven wolves, "in the last three years, seven wolves children's wear at a geometric growth rate, rapidly occupy the commanding heights of the Chinese children's wear market, in the next few years, with a huge brand of seven wolves. The influence and strong market expansion channel capacity will surely have a long period of rapid development."

Ms. Yu Mei, director of seven-women children's wear, said that all signs show that in the coming period, China's children's wear industry will usher in a new era of development. According to her analysis, relevant data show that the average annual growth rate of China's children's wear market is extremely alarming, and it has continuously seen double-digit growth. In 2009, the total consumption of children's wear in the Chinese market reached 75 billion yuan, and in 2010 it reached 100 billion yuan. However, the Chinese brand children's wear market has not yet reached a mature stage. Compared with adult men's wear and women's wear, the children's wear market is obviously behind in terms of scale, market position, and sales. Therefore, children's wear is evaluated by the industry as clothing. Industry's most promising areas.

In order to rapidly share the huge cake of rapid development of the children's wear market, as early as 2006, seven wolves were acutely aware of the market prospects of children's wear, and decisively seized the opportunity for development to enter the Chinese children's wear market, launching a style that follows the seven wolves for adults. Seven-wolf children's clothing of the brand culture strives to bring more different experiences and demands to consumers. Yu Mei said that seven wolves children's clothing advocate the concept of affection dress, give clothing more about the family, about family, about the human nature of the heart of the world, to close the distance with affection modeling, sharing life time. Seven wolves children's clothing follows the seven-women's adult European and American style, and draws extensively on the elements and essence of oriental culture. They not only pay attention to the beauty of the costumes but also highlight the beauty of the model. They also admire the unique children's clothing culture with the combination of Chinese and Western cultures and the combination of Italian and Western styles.

Yu Mei said that in the next 3 to 5 years, China's children's clothing industry will complete the upgrading of its industrial structure and further diversify, and the continued prosperity of China's children's wear market has provided vast potential for development and market potential for businesses. She revealed that in the future, seven wolves children's clothing will continue to focus on serving the consumers, service markets, service dealers to launch a new round of Wolves tour, through innovative product development design, and constantly improve the wear experience; The market has rapidly expanded the coverage of outlets; enhanced its brand image and influence, making the seven wolves children's wear the most influential children's wear in China.