Since the Bosideng Group, known as the “Feather Aircraft Carrierâ€, has been losing its “Upper Feather†and “Shuang Yu†income in 2006, people have been waiting to see it. In 2011, outdoor brand Bosideng once again helped “Upper Feather†and “Double Featherâ€, instigated and released a new brand strategy, and pushed this traditional historical brand to the top again. Because Bosideng’s brands have always been a hot spot for merchants everywhere, industry insiders have been buzzing, and dealers across the country are also exploring the situation and negotiating.
"Shuang Yu" is China's first down apparel brand and is also the brand that China's first female athlete Pan Doo, who has boarded Mount Everest, wears. "Shuang Yu" was born at the beginning of 1975 at the then Shanghai Feather & Down Garment Factory. The factory produced the first professional down jacket in China at that time. The "Shangyu" brand developed and manufactured the first Antarctic suit for the Chinese Antarctic team. It has been used for many years as a special down jacket for the Chinese Antarctic team. In 1988, the Shangyu brand and the Shanghai Textile Research Institute designed a new generation of 88-style Antarctic clothes. The Antarctic expedition team was able to adapt to the use of severe cold at the Zhongshan Station in the East Antarctic (average low temperature below 35-40 degrees per year).
"After several years of combing and reorganization, the Group formally incorporated 'Shangyu' and 'Shuangyu' into a unified management system in 2011. From brand planning to team improvement, from product research and development to procurement and production, The 'Shangyu' and 'Shuangyu' brands provide comprehensive management and support," said Lu Liping, general manager of Shanghai Bosideng Casual Clothing Co., Ltd.
Late winter last year, down jacket business showed a polarization of the situation, some people earn pours, others are bleak business.
Faced with such a severe and unpredictable market, many down apparel brands have adjusted their preparation tempo. As down jacket empire - "up feather" and "double feather" under the Bosideng Group, it is rainy and prepared in advance.
Down apparel industry is known as the "90 days to decide the outcome," the argument, but "up feather", "double feather" has continued to increase the decisive battle period. According to the new brand strategy released by Shanghai Bosideng casual wear company, “Shangyu†is positioned in the new Haipai down jacket, advocating the concept of “pan-fashion†and “making fashion fit the public and let the public enjoy fashionâ€. In order to avoid homogenous competition, "Shuang Yu" has played for many years as Europe and the United States high-end outdoor professional OEM experience and strong technical strength, the main functional and professional.
"Shuang Yu" mountaineering wears the world-leading Gore-Tex fabric. It becomes more casual, comfortable and fashionable in style. It can be worn for sports and comfortable and casual at leisure. People in the industry believe that compared with similar international brands, the same materials, the same technology, the same production workshop, the improved and optimized “double feather†casual jacket, the price is only equivalent to their five to one-eighth, so that This popularity of "noble down apparel" has become a reality. (China Fashion Brand Network)
"Shuang Yu" is China's first down apparel brand and is also the brand that China's first female athlete Pan Doo, who has boarded Mount Everest, wears. "Shuang Yu" was born at the beginning of 1975 at the then Shanghai Feather & Down Garment Factory. The factory produced the first professional down jacket in China at that time. The "Shangyu" brand developed and manufactured the first Antarctic suit for the Chinese Antarctic team. It has been used for many years as a special down jacket for the Chinese Antarctic team. In 1988, the Shangyu brand and the Shanghai Textile Research Institute designed a new generation of 88-style Antarctic clothes. The Antarctic expedition team was able to adapt to the use of severe cold at the Zhongshan Station in the East Antarctic (average low temperature below 35-40 degrees per year).
"After several years of combing and reorganization, the Group formally incorporated 'Shangyu' and 'Shuangyu' into a unified management system in 2011. From brand planning to team improvement, from product research and development to procurement and production, The 'Shangyu' and 'Shuangyu' brands provide comprehensive management and support," said Lu Liping, general manager of Shanghai Bosideng Casual Clothing Co., Ltd.
Late winter last year, down jacket business showed a polarization of the situation, some people earn pours, others are bleak business.
Faced with such a severe and unpredictable market, many down apparel brands have adjusted their preparation tempo. As down jacket empire - "up feather" and "double feather" under the Bosideng Group, it is rainy and prepared in advance.
Down apparel industry is known as the "90 days to decide the outcome," the argument, but "up feather", "double feather" has continued to increase the decisive battle period. According to the new brand strategy released by Shanghai Bosideng casual wear company, “Shangyu†is positioned in the new Haipai down jacket, advocating the concept of “pan-fashion†and “making fashion fit the public and let the public enjoy fashionâ€. In order to avoid homogenous competition, "Shuang Yu" has played for many years as Europe and the United States high-end outdoor professional OEM experience and strong technical strength, the main functional and professional.
"Shuang Yu" mountaineering wears the world-leading Gore-Tex fabric. It becomes more casual, comfortable and fashionable in style. It can be worn for sports and comfortable and casual at leisure. People in the industry believe that compared with similar international brands, the same materials, the same technology, the same production workshop, the improved and optimized “double feather†casual jacket, the price is only equivalent to their five to one-eighth, so that This popularity of "noble down apparel" has become a reality. (China Fashion Brand Network)
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