Shenzhen bamboo eco-apparel Co., Ltd. is a research and development, design, production and marketing as one of the apparel joint ventures, relying on the China Textile Industry Association bamboo strong support. Products to the independent intellectual property rights of bamboo fiber as the main elements of classical, stylish, comfortable, low-carbon concept into the field of home clothing, leading the terminal industry development and application. The company developed a set of international brand chain planning, win-win and strong for the development strategy, the creation of Chinese characteristics, the international trend of natural low-carbon " Tianzhu Healthy Living Museum " so that people feel the taste of life is extremely comfortable!
Bamboo brand clothing product display
Bamboo Health Museum brand life:
1, brand interpretation
T-tian days, z-zhu bamboo, h-home home, its connotation is "Bamboo House" - Tianzhu Health Museum; Bamboo fiber is natural bamboo fiber, Life more comfortable! "
2, brand positioning
High-end, stylish, healthy, comfortable and have a certain spending power of women and family needs, feel low-carbon life, improve happiness index.
Bamboo brand clothing product display
3, the target market
Pursuit of eco-friendly, stylish and healthy people. Focus on brand image, enjoy the quality of life of people.
4, bamboo culture
Tracing along the long history of history to the starting point of Huaxia civilization, Nu Wa used bamboo made of spring reeds and musical instruments to sound Sheng Sheng, in order to weather and peace and order, opened the prelude to five thousand years of civilization.
Bamboo "elegant" Song Su Shi: can make food without meat, can not live without bamboo; no meat is thin, no bamboo makes the vulgar; people can still be thin fat, not vulgar. Bamboo "love." Mao Zedong: "Bamboo sticks and tears, red Xia Wan hundred heavy clothes." Here, like a tear on the bamboo pole was given a love-like feeling. Bamboo "ceremony" Mengzong crying raw bamboo shoots legend, Confucian ceremony, Xiaoyi as the most important. Embodying the fine tradition of respecting the old and loving young people of the Chinese nation. Bamboo peace reflects the people's wish for a better life, while playing the modern life of fashion harmony, the main theme of low-carbon health.
5, product characteristics
Moisture absorption bamboo fiber is known as the breathing of fibers, moisture absorption, moisture release, breathable performance ranks first in the major textile fibers. Natural Health Bamboo anti-oxidant compounds can effectively remove the body's free radicals and esters peroxides, bamboo fiber and can block strong carcinogens - nitrite ammonia compounds, not only can improve the body's immune system, but also with moisturizing the skin and Anti-aging effect.
Long-lasting antibacterial bamboo fiber with natural antibacterial, antibacterial effect. After repeated washing can still maintain a good antibacterial, antibacterial effect than adding antibacterial fiber more healthy and environmentally friendly. Soft and smooth Cinnabar fiber stability and uniform, soft touch, with a unique resilience, the fabric soft and smooth non-stick body and has a special silk texture.
Join the process: to join the consultation -> mention the application form -> inspection review -> contract signing -> design and decoration -> preparation for opening -> officially opened.
1, Tianzhu Healthy Living Hall to join way: the regional agency Franchise shop agent;
2, Tianzhu Health Living Museum to join qualification: with the legitimate business license of the People's Republic of China units or individuals. Have a good business reputation of the units or individuals. Has a good brand awareness, regional marketing channels, retail consumption concept. Agree, accept, implement the philosophy and mode of operation of Tianzhu Healthy Living Hall.
3, site selection: the local bustling commercial sections; shopping malls or monopoly of the independent area; ideal business area of ​​30-100 square meters;
4, Tianzhu Health Living Museum Service Support: To assist franchisees to conduct market assessments and shop location. Support the opening of marketing design, providing shop decoration programs and drawings. New store opened to give promotional materials related to promotion. Store opened to provide store opening planning and staff training guidance. From time to time on the franchisee business guidance and training.
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