Shishi’s most advantageous clothing segment is currently undoubtedly the senior “Mai Men’s Men’s Wear†and some of the children’s clothing brands that have been catching up with them. In the past decade, women’s wear has not been able to actively take advantage of the brand's ride and has been bleak until now. It will simply become the "outcast" of the local entrepreneurs. This is somewhat regrettable, because the women's wear before the Shishi clothing company, although not on the market, "outstanding", but also the style of thousands, with a considerable number of fans.
Recently, chatting with a number of clothing bosses, they put forward an interesting hypothesis. If the Shishi clothing company did not abandon the women's exploration route, but "to carry out love in the end," then what is the current market situation? The result of the discussion was naturally praise and bombing, but any kind of judgment has lost its significance. Although according to the characteristics of volume, women's wear is obviously more in line with certain characteristics of fast-moving consumer goods than men's wear, and its consumption cycle is shorter. Seasonality is more obvious. It is more closely integrated with the popular "fast fashion" route. However, in my opinion, this does not meet Shishi's resource advantages.
As we all know, there is a theory in resource endowment that in the already formed regional industrial structure, if the comparatively rich and relatively low-cost production factors in this region are used to engage in commodity production, then the production costs of these commodities are If you are relatively low, you can be in a good position in market competition. Looking back, the reason why the “Shangpai Menswear†will become the optimal development strategy is actually related to the resource endowment of Shishi. Since the beginning of reform and opening up, Shishi has taken the lead in introducing men's wear design elements from Hong Kong, Taiwan and Singapore with its superior geographic and cultural advantages, which has greatly boosted the fashion level of the entire market and awakened the spring of fashion. Among them, the first rising Lilang and seven wolves and other representatives of the “Shangpai Men's Wear†once studied with Shishi entrepreneurs and carefully studied their experiences. This shows that Shishi’s “Cho Men’s Men's Wear†strategy is unquestionable.
According to the author's observation, the market cake for men's wear was really shaped. It was in the last five years. In the past five years, due to the infusion of fashion concepts, men have started to shape the real self-image and men's wear has become a fast-moving consumer goods. The "Yi sent men" pre-accumulation The various manufacturing experience gained a rare release space, and the brand strategy is even more powerful, and the push of new-type enterprises listed on the scale, combined with the spirit of “South Korea will winâ€, has contributed to the growth of the men's section.
Recently, chatting with a number of clothing bosses, they put forward an interesting hypothesis. If the Shishi clothing company did not abandon the women's exploration route, but "to carry out love in the end," then what is the current market situation? The result of the discussion was naturally praise and bombing, but any kind of judgment has lost its significance. Although according to the characteristics of volume, women's wear is obviously more in line with certain characteristics of fast-moving consumer goods than men's wear, and its consumption cycle is shorter. Seasonality is more obvious. It is more closely integrated with the popular "fast fashion" route. However, in my opinion, this does not meet Shishi's resource advantages.
As we all know, there is a theory in resource endowment that in the already formed regional industrial structure, if the comparatively rich and relatively low-cost production factors in this region are used to engage in commodity production, then the production costs of these commodities are If you are relatively low, you can be in a good position in market competition. Looking back, the reason why the “Shangpai Menswear†will become the optimal development strategy is actually related to the resource endowment of Shishi. Since the beginning of reform and opening up, Shishi has taken the lead in introducing men's wear design elements from Hong Kong, Taiwan and Singapore with its superior geographic and cultural advantages, which has greatly boosted the fashion level of the entire market and awakened the spring of fashion. Among them, the first rising Lilang and seven wolves and other representatives of the “Shangpai Men's Wear†once studied with Shishi entrepreneurs and carefully studied their experiences. This shows that Shishi’s “Cho Men’s Men's Wear†strategy is unquestionable.
According to the author's observation, the market cake for men's wear was really shaped. It was in the last five years. In the past five years, due to the infusion of fashion concepts, men have started to shape the real self-image and men's wear has become a fast-moving consumer goods. The "Yi sent men" pre-accumulation The various manufacturing experience gained a rare release space, and the brand strategy is even more powerful, and the push of new-type enterprises listed on the scale, combined with the spirit of “South Korea will winâ€, has contributed to the growth of the men's section.
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