I don't know when, "brand crossover" has become a popular. Nowadays, brands are not satisfied with just “posting each other's logos†and starting to dig more and more interesting fashion “playsâ€, so even if the brand characteristics are very different, they can wipe out various sparks.
From Laoganma Sweater, Zhouhe Duck Lipstick, Liushen RIO Cocktail to Fulinmen's Cleansing Oil, and then to the White Rabbit Toffee Flavor... The cross-border patterns are endless, as long as you want to cross, everything is possible.
Compared with the original brand cross-border, the current brand cross-border pays more attention to the gameplay, which is very gimmick and creative, attracting the attention of young people.
In the cross-border field, "cross-border work clothes" has set off a different kind of popularity.
Previously, Nike created exclusive work clothes for SF, the stylish appearance and hidden black technology, this wave of operation set off a "work clothes" boom.
In addition, Hungry has also launched a "riding suit" with The North Face, adding elements of urban outdoor speed and strength to the clothing, thereby improving rider equipment comfort and fashion.
In order to make "work clothes" fashionable and practical, these brands can be described as a lot of work.
Recently, Chinese outdoor brand pathfinders, cross-border mix and match Alibaba's rookie wrap, to create a series of fashion work clothes, named "novice bird feather coat." Pathfinders, known for their professionalism and technology, met with a rookie who was trying to improve the convenience of the city's superman. The ideas of both sides coincided, and a combination of popular fashion clothes "functional wind".
The most amazing thing about this "Rookie Feather" is not only the stylish appearance, but also the hidden mystery inside. It is simply the black technology light of the logistics industry.
The joint concept clothing includes jackets, functional T-shirts, overalls, backpacks and other products, providing a total product solution to meet various usage scenarios. According to different seasons and usage scenarios, “Rookie Feather†contains eight cutting-edge technologies. With the "nano intelligent temperature control heating device" and the honeycomb bionic single guide wet technology, as well as the water and oil repellent finishing technology, the rookie feather clothes kept the temperature for the employees and drove away the humidity and stains. The military-grade fabrics are uniquely designed to allow employees to wear clothes and ensure the convenience and safety of their work. It is a proper "novice" for the rookie staff.
Among them, the functional set down jacket is not only warm, but also windproof and rainproof. The surface of the clothes has temperature control buttons, built-in nano intelligent temperature control device, and can be controlled by mobile APP. The design of the rotating cap allows the person to turn the head during movement without affecting the line of sight. The 3M reflective tassel design also shines in the dark.
One of the most important designs for the “walking storage bag†is the pocket. Of course, these pockets are designed not only for good looks, but also for the purpose of sorting, courier, pen, badge or even Even the car keys can be put in place, and the function of quick-drying and perspiration can be said to bring the combination of fashion and technology to the extreme.
From the design, Pathfinder draws inspiration from the street sports, and integrates a lot of street elements to show the dynamics of the rookie staff and the upward street spirit of the city.
At the just-concluded 2019 Global Smart Logistics Conference, the models showed the Pathfinder “Rookie Feather†series of costumes. It is worth mentioning that the models of the catwalk are mainly from the rookie, and the ordinary employees are the fashion tool spokespersons. It is really ingenuity.
Who said that the logistics industry and the outdoor industry can not go at the cutting edge of the trend? This group of sportswear that combines technology and trends may become a streetwear in the near future.
In the face of brand fans who like fresh stuff and pop culture, and have a full sense of humor, the brand is doing its best to exaggerate its brand symbol. In the era of information-changing social networks, brand-based cross-border creative gameplay is a win-win situation as long as it can interact with young people, generate topics, and leave a more fashionable brand impression.
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