According to Hong Kong media reports, Lilang announced that its main brand LILANZ and sub-brand L2 next spring and summer fair has been successfully concluded, compared with last spring and summer orders, LILANZ and L2 orders total amount decreased by 9% and 17%. This time, orders for LILANZ spring/summer trade fairs have declined, mainly reflecting the economic slowdown. In addition, this year's spring and summer weather does not match with the slow sales of products, making distributors tend to be cautious in ordering orders.
According to Hong Kong media reports, Lilang announced that its main brand LILANZ and sub-brand L2 next spring and summer fair has been successfully concluded, compared with last spring and summer orders, LILANZ and L2 orders total amount decreased by 9% and 17%.
The average unit price of the main brand LILANZ in the spring and summer next year has a single-digit increase, and after the adjustment of the product line by the sub-brand L2, the average unit price of the products in the spring and summer next year will have a double-digit decline. The above orders are expected to start shipping in January next year.
This time, orders for LILANZ spring/summer trade fairs have declined, mainly reflecting the economic slowdown. In addition, this year's spring and summer weather does not match with the slow sales of products, making distributors tend to be cautious in ordering orders. At the same time, the Group continued the new order policy that was implemented starting from the ordering meeting this fall. The ordering rate of distributors decreased from 85% to 90% to 80%, which also reduced the order book value.
The average unit price of the main brand LILANZ in the spring and summer next year has a single-digit increase, and after the adjustment of the product line by the sub-brand L2, the average unit price of the products in the spring and summer next year will have a double-digit decline. The above orders are expected to start shipping in January next year.
This time, orders for LILANZ spring/summer trade fairs have declined, mainly reflecting the economic slowdown. In addition, this year's spring and summer weather does not match with the slow sales of products, making distributors tend to be cautious in ordering orders. At the same time, the Group continued the new order policy that was implemented starting from the ordering meeting this fall. The ordering rate of distributors decreased from 85% to 90% to 80%, which also reduced the order book value.
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