Garment merchants trust "information" inventory

In recent years, the inventory problem has been plagued by brand apparel operators including “Shangpai Apparel”, and Fujian brands such as Septwolves, Jiumuwang and Anta have achieved the goal of inventory ratio dips through the “transition period”. From the three words - information technology, the industry is directly pointed out that the biggest problem is to solve the problem of inventory information, and the future of shoes and apparel brands will be decisive battle of "information."

Informatization Boosts "Pin Inventory"

Since July, seven wolves, Anta, Mulinsen, and Qipai have launched “special sales” in Wanda, Xiamen. Many citizens have “sweeped” goods several times a week. According to statistics, seven wolves inventories accounted for 20% of total assets in June 2011 and 10% in the same period of this year. Inventory sales were half-in-one within one year; Jiumuwang's inventory in June 2011 accounted for 15% of total assets. %, 13% over the same period this year.

When everyone clamored for "stocks are hard to sell", why do big brands such as Septwolves and Jiumuwang can "get it alone"? The reason is simple and informative.

For the seven wolves, its business has business men's, and leisure, women's and other series, if there is no powerful information platform, these series can not be coordinated. In 2008, Septwolves collaborated with global software giant Oracle. AP (category program) and MFP (merchandise financial) systems were successfully launched. They became the first company in China that successfully launched the project. With the launch of the retail ERP system, seven wolves opened. A refined management stage with the help of advanced information systems and concepts, its retail management software provides more accurate pre-season sales, gross profit and inventory planning, mid-season category planning and price management, quarter-end product promotion and clearance operations. Guidance.

The rapid deployment model and reliable system capabilities have created a unified business process for seven wolves to achieve better business planning and provide in-depth insight through accurate data analysis and customer needs.

Data analysis is very important

In general, beer and diapers are completely different products for customers. However, the data mining results of Wal-Mart within a year showed that diapers sold well in diapers in residential areas. The reason is actually very simple. When the average lady asks Mr. to go downstairs to buy diapers, the gentlemen usually treat themselves to beer. Therefore, beer and diapers are the most likely to be purchased together. In view of this, Wal-Mart puts diapers and beer in an associated area, and its sales volume has increased by 20%. This is a secret discovered by the intelligent information analysis system in modern shopping malls. The story is recognized as the birth of data mining in the business field.

Future clothing must be "information"

Have you ever thought that once you enter the clothing retail store, even if it has not been for half a year, the clerk can call your name and guide you to your favorite product type area, allowing you to choose new styles and new varieties. Only by informationization. For the textile and garment industry, the process of informatization of garment enterprises must begin with a single business information technology, and extend from a single local garment design to a collaborative design in a networked or off-site manner. The complete garment design process starts with style design, model design, The process of pushing files and placing materials requires the cooperation of various designers, including artistic creation and engineering technology. Informatization can integrate all the customer's data including the facial recognition system. Through the camera set outside the store's store, the customer can be locked by the customer's facial recognition system at the first time, making him feel “unique”.