The forthcoming January 4, 2013 (201314), known as "Ten Thousand True Love Day" on the Internet due to the homophonic "Love You for a lifetime" and gradually became widely popular after "Double 11 Singles" Network festival. The co-production by Nuochi fashion, Nuoqi chairman Ding Hui jointly planned urban love movie "201314" title, it means "love your life and one." It is reported that recently the film has passed the audit, and the file on January 1, 2013 in major cinemas were officially released. As a partner of the film, Nuoqi not only provided the fashion actor with various types of fashion accessories, but also co-produced a series of online and offline public relations activities with the film producers and distributors. This is a special significance of the movie witness the true love at the same time, to the audience deduction Nuokeqi "fast fashion." If you love the 201314 movie "201314" around a diamond wedding anniversary, tells the story of the love affair that occurred between several couples from November 11, 2011 to January 4, 2013. Enthusiastic young men and women, playboy hit true love, through crisis middle-aged marriage, profound feelings of the elderly and his wife, seemingly unrelated independent love story, but interpretation of love from the encounter, acquaintance, fell in love to know each other, Conserve the integrity of touching process. According to the latest news, the film archive on January 1, 2013 release, digital homonym "love you wholeheartedly." From "love you wholeheartedly" (January 1, 2013) to "love you for life" (January 4, 2013), although only a short period of 4 days, it takes us a lifetime to pay for true love Through experience and common prosperity, can we achieve it. If you love, love you forever. This is also the original intention of the film director Kong Lingchen. Like the "Double 11 Singles Day," these two festivals are the digital manifestation of emotions and they place the audience's desire and expectation of feeling and true love. Nochi fashion co-production, Nochi chairman Ding Hui jointly planned urban love movie "201314" poster in-depth film implanted marketing interpretation of "fast fashion" This time, Noci and the movie "201314" launched an in-depth cooperation, not only Is the co-producer of the film, but also for the actor in the film provides a variety of apparel products, some time before the movie will be released with the film producers jointly launched a series of online and offline PR activities, Strive through this special way to interpret "fast fashion." It is understood that during the movie release, Noci will present tens of thousands of "201314" specially tailor-made men's exclusive handkerchiefs to 50 theaters in Beijing, Shanghai, Hangzhou and Xiamen. To the audience watching the movie presented "201314" actor with the same fashion tie. These specially tailored gifts, female audiences can be presented to the other half to express true love, male audience can be used directly for daily fashion dress. At the same time, from December 24 to January 4, 2013, Nooch official microblogging, official WeChat will also carry out the topic of "million years of true love, loudly say love" Declaration of Love Prize Prize solicitation activities, Connaught Odd members and customers of movie and movie audiences not only can pass the weibo and wechat to the other half, but also have the chance to send Nuoci fashion gifts for the other half. "Although we have conducted various interactive activities with our customers and film viewers, the ultimate goal of our cooperation with this film is through filming on the fashion and special days of January 4, 2013 Marketing a special way to interpret the majority of consumers Nuokeqi 'fast fashion.' "Nuoqi chairman Ding Hui said," After the release of the movie, the movie actor wearing fashion clothes, will be in the cat Lynx flagship store , Jingdong Nochi flagship store, No.1 store Noci flagship store and other e-commerce platform for simultaneous sales, so that consumers can personally come from the movie, from the star of fashion. "It is understood that as early as before the film cooperation with the Department, Nochi has the experience of working with urban love movie Marriage Rhapsody. Talking about why we chose to collaborate with "201314", Ding Hui said: "201314" is a fashion city love movie, mostly young and middle-aged audience, and the target audience of Nochi fashion is highly consistent, and in the movie Fashion elements, urban atmosphere, in line with Knock's "fast fashion" positioning and tonal.In addition, Noci implanted through the movie, the same paragraph with the movie clothing promotions and other activities, with the film, all kinds of media and consumers to achieve communication and interaction, Can be achieved a more systematic marketing planning implants marketing, and therefore worth trying. "Event prizes for the" 201314 "actor with the same section of fashion tie with: Noci official microblogging" million years love day, loudly say love "activities: e .weibo.com / / zbeHKgWs6 Noci official WeChat account: nqfashion
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