—— Self-developed domestic first piece of "black technology" denim fabric, PEACEBIRD MEN enters the jeans market with a new attitude .
Recently, menswear brand PEACEBIRD MEN launched a new high-tech jeans series, which surprised the domestic denim market in one fell swoop. From fabric research and development to design styles, the sincere "domestic jeans" hit the feelings and demand pain points of denim enthusiasts. They are widely favored.
Market vacancies are opportunities and challenges
Jeans are an extremely civilian wear category that exists in almost everyone's wardrobe. At the moment, jeans are also the leader in the bottom clothing purchase list of "Generation Z" and "Millennials" consumers. But what few people know is that such a popular jeans in the domestic market has the development bottleneck of lack of research and development capabilities.
Denim has a history of more than 100 years of development in the international market, and it has been in the Chinese market for nearly half a century. However, there has not yet been a big brand that is truly famous for denim clothing in China, and domestic jeans lack design voice and culture. The right to speak is the regret and expectation in the hearts of Chinese cowboy lovers.
As a front-end brand of national fashion menswear that has been established for more than 20 years, PEACEBIRD MEN has seen a large proportion of jeans, denim jackets and other denim apparel in the product line of PEACEBIRD MEN over the years. But obviously, PEACEBIRD MEN is not satisfied with the status quo.
In the lively and ever-changing consumer market of the apparel industry, apparel brands are trying their best to dig out diversified marketing strategies, and establish new communication channels with consumers by improving consumer experience. Working hard on fabric details is one of the mainstream directions that brands have been focusing on in recent years, and PEACEBIRD MEN also knows this.
In the design and development of the new season's jeans series, the expectations for higher-level products, and the problems of the single functionality and uneven quality of the fabrics currently on the market have become real problems that need to be solved urgently in front of the brand, and they are also PEACEBIRD MEN. The initial motivation to open the road of self-development of fabrics.
In order to meet the needs of young consumers for wearing comfort and a sense of technology, and to bring a truly high-quality wearing experience to denim lovers, PEACEBIRD MEN chose to step out of the comfort zone and embarked on an unconventional route-the determination to start research and development of technological fabrics Try to start from 0 to make a pair of jeans that truly exert the brand's own strength.
Fabric is the soul of a pair of high-quality jeans.
It is not simple for a pair of jeans to go from 0 to 1. The fabric is the beginning of manufacturing a pair of high-quality jeans, and it is also the biggest difficulty. PEACEBIRD MEN found a domestic professional denim fabric supplier, Guangdong Qianjin Denim Co., Ltd., and after months of polishing, custom-developed a fabric with powerful and comprehensive functions-Wafer Ice Muscle Cotton.
"In the beginning, we did not have much confidence in whether we can successfully customize this fabric, because such a raw material composition structure is something we have never tried." The person in charge of Qianjin Denim said that after difficult research and development. In the process, this fabric lived up to expectations and was finally successfully launched on the market. This is a technical fabric that integrates moisture wicking, four-way stretch, natural antibacterial, environmental protection and other functional characteristics. The fabric contains a variety of functional yarns. The performance and ratio of each yarn have been carefully considered, so Create products with excellent comfort and seasonality. Consumers can feel the comfort and breathability of trousers when wearing them, without restraint and stuffiness during stretching, and the size is stable and not easy to deform. The natural antibacterial ingredients are safe and skin-friendly, which brings an extremely comfortable wearing experience.
On the basis of satisfying comfort, PEACEBIRD MEN JEANS also injected its own unique understanding of denim style into this original research fabric, focusing on adjusting the fabric style, retaining the authentic texture and rough style of denim fabric, and overcoming the problem of color and light. So that the jeans still show good-looking tones and strong matching after washing. Moreover, because of the use of self-developed fabrics, there are no similar fabrics or products on the market.
The Asian version is the style of a national trendy jeans.
In addition to the fabric, the version is also one of the key factors considered in the design of PEACEBIRD MEN JEANS. After repeated polishing, the series of jeans includes 5 major versions of skinny, slim, straight, tapered, and loose, which not only retains PEACEBIRD MEN's trousers design features that have always been favored by consumers, but also satisfies the workplace, fashion, and outdoor sports enthusiasts. Waiting for the different wearing preferences of different consumer groups, it can be said that anyone can find a pair of jeans that suits them.
The Asian version of jeans based on the physique characteristics of the Chinese people also has a special meaning for the domestic jeans market. We know that Asians are more petite than Europeans and Americans, and the hips and other ratios are different from those of Europeans and Americans. Naturally, the trousers design will also be different. European and American style jeans are for most Asians. In other words, it is often not enough to wear clothes, and it is difficult to achieve the effect of modifying the body. It is very necessary to have a pattern design suitable for the characteristics of Asians. The five major versions of PEACEBIRD MEN JEANS are the perfect answer to this question.
"We hope to use a comfortable body to achieve sincere communication with the wearer and generate a connection of heart and mind. We firmly believe that the brand must grow with consumers in order to continuously upgrade the quality of wearing and allow a higher-end lifestyle to enter the public life." Wang Mingfeng, general manager of PEACEBIRD MEN, said that starting from zero is not only the return of the brand to its original intention, but also the pursuit of higher goals. It is the brand's continuous pursuit of a more powerful attack by gathering power and building a deeper communication bridge with consumers. The only way to transition.
"The success of the research and development of jeans fabric has also brought us a lot of inspiration. In other different wearing categories, we will also invest more effort, hoping to bring more surprises to our consumers, and hope to make more Many people have seen the strength of Chinese original design."
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