On April 16, Beijing Lizetian Street officially opened. This is the first show of Longfor Commercial's project this year. As the fifth Tianjie of Longfor Commercial in Beijing, Lize Tianjie is also the 50th shopping mall of Longfor Commercial. The business is located in the Lize Financial and Business District, the last large-scale concentrated construction area adjacent to the Second Ring Road of Beijing. The project will focus on building a new landmark of fashionable and high-quality business in the Lize Business District.
Relying on Longfor Commercial's strong brand appeal, high-quality operational strength and good reputation for cooperation, the opening of Beijing Lize Tianjie achieved a 100% investment rate and nearly 200 high-quality brands settled in. Living up to expectations, Beijing Lizetian Street has achieved an opening result that exceeded expectations. Within three days of opening, sales reached 26.82 million yuan, passenger flow reached 250,000, and new members reached 240,000; the brands in the mall also achieved a "good start." Six brands including Sephora, Bubble Mart, and BOSE achieved the national sales champions, and 12 brands including Pandora, Li Ning, NIKE, and Lihe Fitness achieved the sales champions in Beijing. Lize Tianjie not only brings a new shopping experience to the southwestern area of ​​Beijing, but also updates the existing pattern of Beijing's urban commerce and opens a new chapter in the Beijing business story.
More than half of the content brands bless to create a stage for urban enjoyment
Rising symbiotically with Lize Financial and Business District, and at the same time relying on the "five-line transfer" advantage of Lize Financial and Business District, Beijing Lize Tian Street is home to a large number of business and high-quality family customers, and there will be a steady stream of business travelers in the future. . This new combination of high-quality urban customer groups has the characteristics of interactive activity and contains immeasurable traffic value.
As a representative centralized commercial project in the Lize Financial Business District, with the advantages of location, transportation, and customer base, Beijing Lize Tianjie advocates bringing consumers a high-quality lifestyle, and the overall focus is on "urban enjoyment". The positioning of "stage" is moving towards the goal of a city-level shopping mall.
In terms of overall space planning and hardcover design, Beijing Lize Tian Street uses champagne color, exquisite and atmospheric, creating a scene atmosphere suitable for incubating content brands. In order to match the consumption scenarios of the needs of different groups of people, Beijing Lizetian Street has deeply practiced the positioning of the "urban enjoyment stage" from the positioning and planning aspects, breaking the traditional division of business combination, and allowing each business brand to be integrated into the scene experience. In this way, content brands are organically combined to provide consumers with a more diverse lifestyle.
Most of the brands that have settled in Beijing Lizetian Street have laid out special product lines or special scene stores to present a better brand image. For example, ZARA brought its first shopping mall image store, Chow Tai Fook brought Beijing exclusive "li" theme experience store, Swarovski opened a new retail concept store-Crystal Studio, Starbucks HP+Reserve high-end selection store adopts highly creative With a brand-new blue image design, Sisyph Bookstore builds an exclusive customized store on Lize Tianjie...
In terms of catering, Beijing Lizetian Street includes a number of high-quality, high-traffic catering brands, such as Xingyun Bianzhu, Putian, Steak House, Jade Ramen Xiao Long Bao, Jiu Ben Izakaya, Xiao Diao Pear Soup, Mei Featured stores such as Luna Hotpot, THE WOODS CAFÉ, and Banu Maodu Hotpot Image Customization Store, Xiaoda Dong Blues Beijing Image Upgrade Store, Hey Tea's Newest Image Store, Tim Hortons Flagship Image Jinfeng Store, etc., bringing unique stores to regional consumers Different dining scene experience.
In addition, Beijing Lizetian Street has also introduced brands such as Hippocampus Master Store, Vientiane Studios, Hema Fresh, Jidu Moisturizing, TONI&GUY, Neiyan Yoga, Lihe Fitness, etc., which together form an expected brand portfolio for the region. Bringing a new brand iteration and shopping experience, achieving a great breakthrough in investment promotion.
Commercial collision art meets the new imagination of urban lifestyle
Beijing Lizetian Street uses the concept of "STAGE" to redefine the brand portfolio, so that each format can be integrated into the scene experience, and advocates the non-sense connection between spatial aesthetics and content brands, so that consumers can be free between different roles. Switching makes the shopping experience more scene experience and also constitutes its unique brand temperament.
In addition, Beijing Lizetian Street is also exploring the collision of commerce and art to innovate the urban lifestyle scene. During the opening period, Beijing Lizetian Street exerted its innovative product power and resource integration power, centered on label elements such as "fun, art, fashion", and linked high-quality IP resources to jointly create exhibition activities and present a new urban lifestyle scene.
The first national exhibition of the LABUBU sprite art series co-created by Beijing Lizetian Street and Bubble Mart was simultaneously unveiled on April 16th. This exhibition designed multiple immersive interactive check-in locations such as AR interactive photography and starry sky cafes, allowing consumers to be immersed on the scene and share a joyous artistic time with the LABUBU elves. At the same time, the exhibition also attracted a large number of fashion and art lovers. With the exclusive sale of Mini LABUBU CONSTANT products at the Bubble Martize Tianjie store, the store also ranked first in the country for three consecutive days during the opening period.
Focusing on the elements of "art and fashion", Beijing Lizetian Street not only cooperated with contemporary artist Zhang Zhanzhan PUPU bear "Hi" to bring consumers a heart-warming scene and warm "Say Hi"; it also joined hands with the Beijing International Flower Design Festival, the derivative brand "Future" "Garden", with fashionable and vigorous flower planting installations, to satisfy consumers' infinite reveries about the future scene space; at the same time, in conjunction with Today Art Museum and Houlang Publishing House, the art theme area "What kind of life do you want to live" was created to give the space Artistic content.
All-scenario smart service upgrade "Longzhu" to link consumer demand
In addition to the scene and brand, Beijing Lizetian Street has also achieved multi-customer and full-dimensional service deepening. By strengthening online and offline global service functions and service characteristics, it enhances its own differentiation and attractiveness, and enhances The emotional link of consumers.
In terms of smart operation, Beijing Lize Tian Street combined with the "Longhu Tian Street" applet, using digital means to provide consumers with thoughtful services such as non-sense points, real-time point deductions, and quick parking deductions. Consumers can purchase goods You can easily "earn" Longzhu points, you can use Longzhu points for shopping deduction, parking fee deduction, and you can exchange goods or services online to achieve a closed loop of online and offline consumption.
At the same time, Lize Tian Street has a total of 7 maternity rooms in the venue, and is equipped with multi-functional toilets, dressing tables and other facilities for a convenient shopping experience. Use smart robots to replace traditional service desks, which are distributed at multiple points in the venue to provide consumers with services such as shopping mall guides, brand queries, and one-click video connection customer service.
From this point of view, Beijing Lize Tian Street not only creates a vibrant and enjoyable stage for consumers, but also integrates heart-warming, thoughtful, and convenient services into the details of the scene and operation, and fully and deeply connects consumers and consumers. Brand to enhance the aggregation capabilities of business scenarios.
Relying on the Lize Business District, Lize Tian Street will focus on building a city-level business circle, creating a strong international atmosphere of business socialization and supreme life, forming a new business circle with international business characteristics such as China World Trade Center and Financial Street, gathering the surrounding areas Business customers and high-quality families jointly interpret the unique temperament of business social and supreme life, and explore new ways to lead the future of life.
It is worth noting that with the official opening of Beijing’s Lizetian Street, Longfor Commercial has been deployed in six Beijing districts, and the city has expanded further, becoming a new force that cannot be ignored in Beijing’s commercial market, accelerating the increase in urban influence.
At present, Longfor Commercial has opened 50 shopping malls nationwide, with an area of ​​about 4.9 million square meters. It is expected that 11 new shopping malls will open throughout the year. In the future, as Longfor Commercial continues to promote grid layout and refined operations, the "space as a service" strategy will give the city more vitality and create a joyful entrance to more city nodes.
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