In the post-epidemic era, national self-confidence is soaring, and new domestic products are accelerating. A batch of top-ranking emerging brands emerge from the cocoon, removing the labels of "low price", "inferior quality" and "counterfeit", becoming the national brand benchmark for counterattack foreign products.
Where is the "new" of new domestic products? Is it just a "net celebrity" born of traffic?
The light of new domestic products, hard blow or real power? How "high-energy" is the quality?
As the 2021 Ningbo Fashion Festival and the 25th Ningbo International Fashion Festival's first "big event", a new domestic product glorious event with the theme of "Chinese, please give domestic products a chance", the gong will be played in Ningbo on October 21st. Opening.
Zhang Yong, the founder of the phenomenon-level top TikTok No. 1 menswear brand Bai Xiao T, specially invited to take the stage to share the theme. He will present Bai Xiao T as a top in a panoramic way in a personal talk show with a "brain hole". The operating logic behind the new domestic brand.
It is worth mentioning that this is also the first brand launch of the top-tier new domestic product Baixiao T.
A new product launch conference with the theme of "Technology Redefines Clothing" was also held at the scene. Bai Xiao T moved the innovative achievements of the national key laboratory to the conference site for the first time.
A large number of "black technology" new materials that have never been used, and new clothing products of dream-level technology will be unveiled in a way beyond imagination, revealing the mystery to people.
For example, the Chinese people’s first "space suit" made of aerogel, the world’s top ten new materials; anti-fouling, oil-repellent and waterproof T-shirts; energy-absorbing, energy-saving, high-energy-saving materials made of metal phase change materials. The technical insoles will allow you to walk for five minutes in the cold winter to warm the whole day; 3D printing technology is used to compress the down and integrate into the long-sleeved T of knitted fabric.
The attendees of this conference were all real fans. Whether it was the opening method, the form of speech, or the content sharing, and the new product display, every place was a bright spot flashing, and there was a bursting point.
Participants are directly attacking the shocking "black technology" experiment on the spot. The obvious technology visible to the naked eye is presented to the public, and the test experience is on the stage to experience the incredible "future clothing technology".
"Please give Chinese people a chance domestics" Light theme of conference and new domestic small white T conference
Chinese, please give domestic products a chance, new domestic products are confident, please verify!
Time: October 21 13:30
Venue: Ningbo International Convention and Exhibition Center, Zhejiang
Excellent quality, boosting the rise of domestic products
Zhang Yong, a representative entrepreneur of new domestic products.
With the belief that “what foreigners can do, so can Chinese peopleâ€, Zhang Yong went to the luxury goods factories in Paris, Milan, Florence, Tokyo and other places to conduct in-depth investigations and study, and fully absorb the experience of international first-line clothing brands.
With the help of China's industrial chain and supply chain for luxury goods, Zhang Yong cut into the market by polishing a white T-shirt with international high-end quality, and subdivided new categories in the traditional clothing "Red Sea", highlighting the industry's strong encirclement.
In April 2020, after the epidemic resumed work and production, Bai XiaoT made a stunning appearance on Douyin, and quickly became popular on the entire network. In just eight months, the sales exceeded 100 million yuan, and his debut was the peak.
In the first half of 2021, 2.5 million pieces of a splash-proof and stain-proof white T-shirt were sold. This is called a "textbook-style" explosive game, which allows people to see the "speed and passion" of the light of new domestic products.
Technological innovation, light up the light of domestic products
In order to break out of the “involved†competition in the traditional clothing industry, Zhang Yong positioned Bai Xiao T as “redefining clothing with technologyâ€, and established a national key laboratory with Ningbo E-commerce Park to use China’s innovative technology to light up the new The light of domestic products.
Through the innovation and application of high-tech new materials, Bai Xiao T continues to introduce highly differentiated innovative explosive products, which have aroused strong consumer response and popular reputation, becoming a phenomenon-level case of emerging domestic brands.
Zhang Yong believes that the world's great companies are all because of their products. The new domestic products should not only be the “patriotic feelings†of the consumers, but also stand on the perspective of “international standards†and use “high-tech, high-value, high-quality, and high-social currency†beautiful products to bring users beyond expectations. Quality and experience have won the full trust of domestic consumers.
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