Ralph Lauren launches smart sweater with biometrics

American ready-to-wear giant Ralph Lauren introduces a breakthrough new smart sweater that combines advanced ready-to-wear and digital fitness techniques to create a ready-to-wear garment with real-time biometric technology that helps people better understand their physical and health.

This refreshing smart sweater has a training app that uses detailed data to develop a personal training program. The fabric directly woven with silver fiber can detect and read the most accurate statistical data in real time, including the heartbeat changes, respiratory rate, pressure level and calorie consumption.

The smart shirt is embedded with a black box containing various sensors, equipped with 5 connectors and a 3D accelerometer. It uses 3 gravity acceleration sensors to measure, collect and process the user's physical activity data.

David Lauren, executive vice president of global advertising marketing and corporate communications, said, "Ralph Lauren's PoloTech Shirt will change the way people look at fashion. It will enable people to gain knowledge and use it for a better life. , fitness and style, a bridge to promote health and well-being."

Stéphane Marceau, CEO of Omsignal, who collaborated with Ralph Lauren to develop the smart shirt, said, “PoloTech Shirt points to the development of the next generation of sportswear, which is the first to offer advanced garment technology and digital fitness technology. Combine as a smart product."

This smart shirt was released on August 27, 2015 at Polo Ralph Lauren's New York City global flagship, website and US outlets.