At 10:00 on October 13, 2021, China (Hangzhou) Fashion Industry Digital Trade Expo-Global Internet Fashion Week officially kicked off in Hangzhou International Expo Center, China. This fashion week gathered many brands such as Patina, Baijiahao, XUELI, Chuli, Hongdou, etc., and dedicated a visual feast of fashion and digital integration to the audience.
(China (Hangzhou) Fashion Industry Digital Trade Expo-Opening Ceremony of Global Internet Fashion Week)
China (Hangzhou) Fashion Industry Digital Trade Fair, as a deep integration of fashion industry and digital technology, takes the promotion of digitalization of the fashion industry as its core demand, uses innovative digital technology and artistic space to create a new exhibition space, and innovates to create "digital & fashion" as a whole The fashion event, this global Internet fashion week has undoubtedly attracted the participation of many brands, and has received a lot of attention and exposure. A number of industry leaders from various media, brand owners, e-commerce platforms, cross-border e-commerce, social platforms, KOL, MCN institutions, superior supply chains, cultural and creative IP and other fields gather in Fashion Week, which is extremely popular.
On October 13, the XUELI 2021 autumn and winter new product launch show of Chenfan e-commerce, the first gift of the 2021 autumn and winter new product launch show, the BASIC HOUSE-Re-Mix Tracker brand special show of 100 good companies in South Korea, the red bean home heating velvet held by Hongdou Group Co., Ltd. Underwear new product launch show, the light of China-Patina Expo held by Zhejiang Keying Industrial Co., Ltd., and JIA ZHI FENG S/S 2022 Spring/Summer New Product Launch Show held by Hangzhou Jiazhifeng Clothing Co., Ltd. in this global It was the first to appear on Internet Fashion Week and was successfully held.
(Circular show)
It is worth mentioning that this show adopts a circular design. Between light and shadow, reality and dream seem to be just a sudden transition. The circular runway allows the naked eye 3D effect to be vividly presented in front of your eyes, and you can enjoy the dream sensory experience. The immersive interactive experience triggered wave after wave of climax in the catwalk scene. New clothing products are presented to everyone in a more shocking way, and the multi-level and systematic way of expression has led a new round of fashion trends.
The Light of China-Patina Expo Show
All-star brand BADINA, as one of the designated clothing brands of the China Pavilion at the World Expo, has produced a series of solemn, elegant, Chinese and Western national clothes for the staff and volunteers of the China Pavilion.
(The Light of China-Batina World Expo Show)
In this big show, Patina showed the world the spirit of Chinese modern fashion-inheritance and innovation with carefully designed and crafted costumes, and conveyed the unique cultural charm of China to the world, which caused countless surprises on the scene. And hot discussion. The big show is divided into four chapters, and the design is closely related to "the combination of Chinese and Western, focusing on the Chinese, and the integration of ancient and modern", combining Chinese elements with modern technology.
With a century of inheritance and timelessness, Keying Group has been advancing with the times, pioneering and innovating. Through "exploration and discovery", "communication and connection", "innovation and cooperation", "opportunity and future", we are determined to build a century-old brand in China! Altruistic symbiosis, mutual assistance and win-win, along the Belt and Road construction, show the beauty of China, let the Chinese quintessence become the darling of the world!
XUELI A/W 2021 autumn and winter new product launch show
On the show, XUELI, a women's clothing brand under Chenfan, demonstrated the beauty of China's fast fashion. As a fashion within reach of young new women, XUELI will also slowly spread to the world.
(XUELI A/W 2021 autumn and winter new product launch show site)
The relaxed and fashionable outfits on site all reflect the intentions of the XUELI brand and are full of modernity.
Chuli A/W 2021 autumn and winter new product launch show
In addition, Chenfan's infant and child brand Chuli also presented a new product launch show. As the TOP5 new consumer brand footwear and apparel track, it was also widely praised by the audience.
(Chu Li A/W 2021 autumn and winter new product release show site)
The lovely children boarded the show, innocent and childish, they also showed the wonderful design of Chuli.
BASIC HOUSE-Re-Mix Tracker brand special show
Basic House (Basic House) is the top brand in terms of popularity and sales among Korean apparel brands.
(BASIC HOUSE-Re-Mix Tracker brand special show site)
This special show is still eye-catching, comfortable and decent, and you can always find the single item that is missing in your wardrobe.
Red bean home heating velvet underwear new product release show
To look good and keep warm. Hongdou Jujia takes "soft underwear" as its brand positioning, and has won the "E-commerce Oscar Golden Wheat Quality Award" for three consecutive years.
(Red bean home heating velvet underwear new product release show site)
As the winner of the "2018-2019 China Underwear Industry Annual Marketing Award" and the "soft bra pioneer", this time the new hot velvet underwear release show, Hongdoujia showed the audience the new fashion of autumn and winter underwear, and the live "show" The "buy now" approach has triggered a panic buying frenzy.
JIA ZHI FENG S/S 2022 Spring/Summer New Product Launch Show
JIA ZHI FENG, as a homewear brand full of fashion connotations, has oriental culture and popular aesthetics.
(JIA ZHI FENG S/S 2022 Spring/Summer New Product Launch Conference)
In this release show, it deliberately presented practical, fashionable and soulful homewear, which was also favored by the audience.
This Global Internet Fashion Week brings together many resources and integrates major channels. The audience not only appreciated the latest designs of major brands during this fashion week, but also experienced various innovative and new ways of playing Internet Fashion Week.
As a grand event in the Chinese fashion industry, this fashion week has also attracted the attention of the industry, and more and more fashion industry-related accessories, clothing, accessories, and shoe companies will also join it. In the days to come, the China (Hangzhou) Fashion Industry Digital Trade Expo-Global Internet Fashion Week will continue to promote the development of Chinese fashion brands, help them to make the strongest fashion waves, and let more and more good designs go to the world. Consumers have picked their favorite products. It is imperative to help the development of the fashion industry and empower the digital economy.
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