In recent days, the weather in Yantai, Shandong, has obviously turned cold, and many citizens have begun to purchase cashmere products that are lightweight, comfortable, and warm. The reporters found that large shopping malls, cashmere sweater customization shops, and online shopping are the three major places for people to buy cashmere products. However, products that are also called “100% pure cashmere†are priced from RMB 200 to RMB 4,000 to RMB 5,000. Ranging from the actual cashmere content and quality are uneven, which makes consumers confused when purchasing - what difference does these cashmere products have and how should they choose?
Brand "tall" with more styles
In recent days, the reporter visited several large-scale shopping malls in Yantai and learned that the branded cashmere sweaters are generally priced at more than 4,000 yuan, and are generally concentrated in 4000-6000 yuan. Ms. Liu, a salesman of a certain brand of cashmere sweater, told reporters that since the weather has cooled down significantly last week, sales of cashmere sweaters have increased significantly.
Ms. Liu told reporters that shopping malls to buy branded cashmere sweaters are generally relatively fixed customers. First of all, this part of people is very much recognized and likes cashmere sweaters. They think that they are soft, light and warm. They buy new cashmere sweaters almost every year, and some people even One year to buy two or three replacement wearing; In addition, because the brand cashmere sweater more quality assurance, after rigorous testing, although the price is more expensive but reassuring.
In many people's minds, cashmere sweaters are a favorite of middle-aged and older people who have a certain economic foundation. Salespersons in the mall said that in the past few years, cashmere sweaters have also been “reformed,†from the initial thick warmth transition to fashion and aesthetics, from the original short paragraph mostly to the current mid-long paragraph, color, style more stylish, attractive A lot of young customers come to buy.
Industry sources told reporters that in addition to the rising costs of raw materials, labor, printing and dyeing, cashmere shirts take the fashion line is also the reason for the price increase. Now the design fee for cashmere sweaters is very high, and the annual salary of a top cashmere sweater designer can reach more than 1 million. These fees have to be increased to the unit price of cashmere sweaters.
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