This year, “Double 11′′, Qinghe Renhua He Huajing, who sold cashmere sweaters on the Internet, ushered in 2,400 sales for half a day. "Double 11" came to an end, and the sales volume of Qinghe Cashmere Products' electricity supplier network reached about RMB 250 million. Qinghe e-commerce can win this sweetness from the big cake of shopping carnival, and it is inseparable from the local party committee's emphasis on product quality.
The Qinghe Cashmere Products e-commerce company has been thunderous, but as the number of e-commerce companies has exploded, it has also been accompanied by product quality. Consumer complaints caused by quality problems have increased, and the quality of Qinghe Cashmere products has been questioned.
Only quality can win the market. Qinghe County Party Committee and County Government shouldered the responsibility of increasing market rectification and service. The county quality supervision, market supervision and other departments as well as the cashmere products market have introduced measures to build a test and inspection service platform and improve the quality of cashmere products. Check the series of combination punches including counterfeiting, dishonesty and fraud.
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Build an inspection and inspection service platform so that the product quality can be known. In 2013, the Qinghe County Bureau of Quality Supervision coordinated the creation of a cooperation agreement between the county government and the National Cashmere Product Quality Supervision and Inspection Center and set up a workstation in Qinghe to carry out a thorough investigation of the cashmere products business households, establish a corporate quality file, conduct spot checks, and To service and supervision are targeted.
The quality of cashmere products has been improved. The quality improvement of cashmere products was included in the Qinghe County Government's annual important work target. The County Quality Supervision Bureau took the lead to carry out quality improvement actions, increase source control, and implement classified supervision for different conditions of cashmere products. The local supervisory department conducts sampling inspections on the products of the production and management households twice a year. According to the inspection results, the experts are invited to organize training and discuss countermeasures to help the industry households improve product quality; timely adjustment of support policies encourages the creation of giant companies.
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Examine the counterfeiting, dishonesty, fraud and other illegal activities. When the geological supervision department locked down the key link of the production and processing of e-commerce organizations, “net goods suppliersâ€, they cracked down on counterfeit counterfeiting, content of virtual targets, and non-compliance with mandatory standards. Qinghe County Quality Supervision, Market Supervision, Cashmere Products Market Management Committee, and Public Security jointly established a quality inspection and supervision team to regularly conduct random inspections on online sales products, and conduct economic punishment and network exposure on violations.
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Brand driven, boost cashmere products to the quality of benefits. The Qinghe County government proposed that cashmere e-commerce companies should take the road of brand development and focus on CCTV’s promotion of cashmere products; the county’s cashmere products management committee and the Bureau of Commerce’s centralized delegation participate in all kinds of trade fairs to hold the market; county quality supervision and market supervision Help cashmere products companies to create a famous brand. The continuous development of services and supervision will ultimately be reflected in the sound development of enterprises and the rapid growth of the e-commerce industry. Since 2013, Qinghe's large-scale fluff products companies have passed all quality inspections in the AQSIQ. In this year's "Double 11" sales list, the Qinghe brand stores have an overall comparative advantage. "Winter Love", "Aristocratic Classic", "Comunboka", "Dirui Sheep" and other flagship stores sell cashmere yarn and shirts. Ranked the top 10 in the entire network.
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