SOUL CELL women to create a trendy, introverted, quality of the city style

In the summer of 2005, bathed in the sunshine of the twilight in Paris, designer Maggie sits in the cafedoFiore of Rivedroite, savoring the stylish shops of the Avenue des Champs-Elysees and the Galeries Lafayette Haussmann Each scene was gorgeous, so Maggie readily sketched the first set of manuscripts and named SOUL CELL. In Maggie's eyes, the human soul is also composed of a cell. She chose the trend, introverted, quality as a brand-oriented, she wants to use beautiful costumes to set off the beautiful female soul.

苏昔-soulcell

Since then, Maggie started a dream trip, in the well-known large-scale apparel company as design director and training in the Chinese Academy of Fine Arts, get the guidance of famous designers from around the world, the same year also won the honorary title of top ten designers in Hangzhou.

In 2011, Maggie registered the SOUL CELL brand. With urban women aged 25-35 as the main consumer group, the brand has created a trend with its high-fashion European and American fashion mix style, fine craftsmanship and unique design , Introverted, quality will be the style.

SOUL CELL女装 打造出潮流、内敛、品质的都会格调

Brand Concept

Combination of European and American mix and match, light luxury elements; interspersed with some light rock. We are committed to creating a fashion brand.

Pursuit of original, attention to detail. For the urban women trend, restrained, quality of life demands and design. SOUL CELL SUXI to consumers is a way of life - perfect to enjoy every moment of life.

Su Xi brand connotation

We not only design a dress for you, but also provide you with a fashionable, quality, casual, diversified way of life.

Su Xi brand positioning

Consumer positioning

Age: 25-35 years old

Su Xi target audience: white-collar workers, freelancers and all the pursuit of personality mix and match the trend of beauty consumers ...

Su Xi clothing attitude: the trend, quality, introverted.

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