For the first time, Taobao Maternal and Infant cooperated with NEWSPECIES and Hengdian Film and Television Group to hold the Kids Fashion Show, which will be held in the Ming and Qing Palace Scenic Area of ​​Hengdian on October 16-17, 2021.
This event is the first promotion of the brand upgrade of Taobao's maternal and child-friendly industry in 2021. It brings together a number of brand new products, highlighting popular trends. Among them, Taobao's maternal and child industry style characteristic business representatives: Youyou Girls Store, Chenchen Ma Girls Store , Chenchen Mom Boys Store, Yooner Mom Girls Store, SASAKIDS Customized Girls, Hong Kong Girls' Dresses, Little Wonton Girls' Dresses, Children's Socks, etc...
Bringing new products with unique styles to the show, linked by private domains inside and outside the digital Tao Nei Red People's Big Store station, global publicity and distribution, with more than 10 million fans. At the same time, NEWSPECIES invited eleven fashion trendy kids KOL masters to enter the show in Taobao style children's clothing, and the fans outside the station reached 13 million plus. The live broadcast album covers 90W users, and Douyin related topics continue to rise online, with a total of 200w+ views so far. At the event site, more than 1,200 families of trendy children gathered to participate in the event.
In the follow-up, Taobao Maternal and Infant will continue to cooperate with NEWSPECIES to help upgrade personalized maternal and infant businesses and brand promotion both on and off the site, penetrate into the Alpha generation trend community, and promote personalized trendy children's culture.
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