As one of the cities with the strongest street culture atmosphere in the world, Los Angeles once again ushered in the world's largest fashion exhibition ComplexCon after two years. This world's top trend carnival is built on the basis of art, trend, fashion, etc., deeply radiates the world's trend circle, and attracts the attention of global trendsetters.
After appearing on ComplexCon as the first Chinese sports brand in 2019 and attracting the attention of global trendy people, Li Ning brought new sports trend products to the exhibition again, and once again won the enthusiasm of on-site fashion fans.
Go to the top trend event with a new look
ComplexCon Fashion Carnival is organized by Complex, a highly influential American fashion media company. It is aimed at young people with personality and attitude. Various popular cultures, such as food, sports, and music, are integrated. As the world's largest fashion carnival, ComplexCon every year is the vane of global trends.
As the Chinese sports brand that has landed on ComplexCon for the second time, Li Ning has changed the traditional landscape scenery before this time, presenting the first vision of the booth with splicing light screens, and outputting their own theme pictures according to different activities at each time period, and arranging a unique exhibition space. . The modern-style scaffolding in the image display area is simple and unique, and the new presentation of the "China Lining" seal pattern catches the eye, making a concrete interpretation of the interpretation of the new Chinese trend concept.
China Li Ning's new products landed strongly
At this ComplexCon, Li Ning will exhibit many trendy items. The first one to be sold on the first day is China's Li Ning's new products, which has a huge appeal to many trend lovers on the scene. Among them, the most popular are the "Wandering" and the futuristic "Enlightenment 2 Futuristic".
The design of Yunyou draws on the Chinese philosophy. It is not only a pair of cool casual shoes, but also a pair of conceptual home shoes at any time. The unique shape and bold color choices bring strong visual impact. And Enlightenment 2 Futuristic is derived from the classic shoes of New York Fashion Week in 2018. Enlightenment 2 ACE has undergone a brand-new upgrade of the upper material and equipped with Wade's Way 9 INFINITY knob lacing system, giving Futuristic a new life. These two styles of shoes are completely different in appearance, and at the same time, on-site fashion enthusiasts continue to flock to the booth to try on and take pictures.
Legendary skater Erik Ellington appeared in Li Ning's skateboard series, shining in the venue
At ComplexCon two years ago, legendary skater Erik Ellington was attracted by the product and walked into the Li Ning booth; two years later, Erik came to the Li Ning booth again as Li Ning's signed skateboarder, which is a new platform for Li Ning's skateboard category. Not only did the graffiti artist Steven Harrington co-branded products including the heavyweight skateboarding shoe-Weigo PRO, Erik also made a stunning appearance with a special edition of his signature shoe "Ling Teng" Bruce Lee, and Bruce Lee was also on display at the booth. Series of shoes and clothing items. As the most famous Chinese Kung Fu IP in the hearts of international friends, with Li Ning's unique understanding of trendy products, Bruce Lee series products once again triggered a wave of try-on and panic buying.
Basketball celebrity Wade airborne, set off an upsurge of interaction
On the second day of the event, Li Ning signed the basketball star Dwyane Wade to bring the WADE x DFT joint series of autumn and winter new products, the joint model WADE 001 and Wade's Way 9 INFINITY "warning" the airborne scene. WADE 001 adopts the Li Ning brand’s long-established "001" retro running shoe body, and the upper design incorporates the artist DFT's "one stroke" to bring vitality; and Wade's Way 9 INFINITY is the latest iteration of Wade's signature shoes. The "Warning" color scheme is also a new interpretation of the classic color scheme, which perfectly combines Wade's fashion taste and Li Ning's cutting-edge technology.
Wade met with Erik on the spot and staged a cross-border dream linkage. They interacted closely with the live audience, and gave the lucky audience who bought the products to sign souvenirs, so that the atmosphere of the scene reached the highest point.
In recent years, Li Ning has repeatedly appeared on the international fashion trend stage with unique design concepts and has won a lot of attention. Landing at ComplexCon again, Li Ning brings more excellent products to consumers around the world with the latest understanding and concept of sports trends, leading the ideas and directions of sports fashion trends.
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