From July 23 to July 25, the three-day 2020LINK FASHION Global Apparel Industry Leaders Summit was held at the Shanghai World Expo Exhibition Center.
Ruhan was invited to participate in the main forum of the Global Apparel Industry Leaders Summit. At the forum, Ruhan Digital Supply Chain Director Hu Yuting gave a keynote speech on the opportunities and layout of fashion consumption in the 5G era with the topic ``Digital Economy Empowers Sustainable Fashion''. It has won unanimous praise from the exhibitors and elite leaders in the textile and apparel industry at home and abroad.
Intelligent digital economy empowers fashion industry
Different from the industrial economy formed by mechanization and electrification, "digital economy" is an emerging economic model constructed by informationization and digitization, which will have a profound impact on the economy and society. With the continuous iteration of new technology companies such as big data, artificial intelligence, and the Internet, it has also prompted fashion to break the boundaries. Intelligent manufacturing, new retail, cloud platforms and other technologies are continuously applied here, and gradually promote the "breaking circle" development of the fashion industry.
In the speech, Hu Yuting said that the traditional fashion industry chain model is undergoing change and innovation, and the application of science has penetrated deeply into the entire chain of crowd positioning, inspiration creation, product development, materials, production, sales, logistics, and consumer experience. The data management system is subverted.
Through the LINK FASHION Global Apparel Industry Leaders Summit, we are fortunate to see the exhibition centered on the theme of "Empowering Industry·Link Value", focusing on "Global Vision·Industry Link", "Innovative Concept·Frontier Technology", "Market Demand·Brand Influence" The three modules clearly formulate clearer ideas for the development of global high-end apparel.
Ruhan Digital Supply Chain Director Hu Yuting delivered a speech at the conference
"More and more brands have realized that the best way to deal with the Chinese market is to embrace digital strategies and carry out reforms and innovations." Hu Yuting said, "The growth logic of the new retail era is that digitalization reconstructs the new development of people, goods and markets. Retail, in-depth analysis and rapid response to consumers. Through brand services, products, marketing, and operating positions on the platform, it will bring consumers a richer and more diversified shopping experience."
Layout in advance and the characteristic digital supply chain came into being
The textile and apparel industry is a development aesthetic that integrates production, ecology, and life. How to use the power of science and technology to inject new momentum into the fashion industry with technology, relying on the development of the Internet of Things, big data, AI and other technologies to continuously change production models and operating models , Consumption scenarios, to promote the successful transformation of the industry to intelligent and service-oriented, has become our most important topic at the moment, and it also gives a broad imagination for the development of the fashion industry.
Combining the cultural characteristics of Ruhan, it is particularly important to find the fit of the digital economy and traditional industries. In the development process of the fashion industry, Ruhan has always been committed to seeking a blue ocean and drawing a blueprint for the transformation and upgrading of the fashion industry.
Hu Yuting said that a high-quality domestic demand market is taking shape, and China has formed the world's largest middle-income group. Consumption upgrades have become a trend, and demand presents characteristics such as individualization, diversification, and quality. The rise of the sinking market, the network The maturity of the market is jointly shaping the market opportunities for the development of the market industry in the new era. This requires us to calm down, practice our internal skills, and achieve self-transcendence, intelligent manufacturing, interconnected manufacturing, and green manufacturing will be the core of the future industrial revolution. Production The transformation of the way will determine whether it can occupy the commanding heights of future development.
Ruhan has laid out ahead of schedule in this regard, and built a communication matrix centered on KOL and mainly based on Weibo, Douyin, Kuaishou, and Station B. It has direct contact with 200 million young female fans as a front-end network red matrix guarantee; The station is equipped with talented Internet celebrities and professional operation talents, and has systematic support such as dynamic incentive mechanisms; the back-end is empowered through the effective connection of traditional clothing productivity with merchants; and the cutting-edge technology of artificial intelligence and data mining is transformed into The productivity of the apparel industry has become the final platform for businessmen in the service industry, thereby achieving industrial digitization and model innovation in the digital industry.
In the future, Ruhan will continue to pursue the digital economy to empower sustainable fashion under the real name of advancing the digital transformation and innovation of the fashion industry, promote intelligence, service and replication for more traditional clothing industries, and create a platform for creating fashion brands. Make more contributions.
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