With the British YEEHOO.KIDS children's underwear home service in July, the successful distributor meeting, also opened the brand's independent market investment. As a member of the British family, YEEHOO.KIDS enjoys both the pull effect of excellent English word-of-mouth and an independent sub-brand. According to Chen Hao, head of YEEHOO.KIDS brand introduction, the current investment work more smoothly, the British love love group nearly a thousand dealers team are very optimistic about the market potential of children's underwear products, so the overall market development should not be too much difficulty. Coupled with the unique market model that YEHOO.KIDS has given to Engis and the possibility of extending the underwear products of children through the channels of adult women's underwear, it will effectively expand the product channels of YEEHOO.KIDS. In general, the standard of good children's underwear is safe, comfortable and practical, so fashionable and healthy children's underwear for the current consumer groups, is in line with market demand. Children aged 5-14 already have an aesthetic perspective as they grow older, and high quality products will have a huge potential market from a health and comfort perspective. However, there is a misunderstanding in the current market for children's underwear: the use of children's underwear as an accessory of underwear products makes the existing underwear brand image of children not good and low in value. How to turn a small product into a big product is a conversion that marketing must accomplish. This is a question that the brand's operations team in Britain is thinking. In fact there is no small product, only small marketing, big marketing is to sell small products into large products, and in the minds of consumers excellent quality products is a big product. The most effective way to make a small product into a big product is to form a big image. Chen Hao said that in order to promote the project's long-term sustainable and healthy development, InBev invited foreign and domestic professional market research companies to carry out a wide range of market research on the consumer psychology of children's underwear, the characteristics of consumer behavior and the underwear market for children's underwear Work, through the data we see a huge market demand for children's underwear, children's underwear industry as a whole is in an upgrade stage, not yet entered a mature and stable period, the future market capacity increased year by year. In addition, the terminal is the rise of the brand point, children's underwear brand to learn ordinary terminals become not ordinary. Only enough fine, consumers will be impressed by the shiny image outside the store, will buy it. British KIDS will be fully refresh the image of the terminal store, update the brand advocacy, so that consumers can feel KIDS brand from outside the store's sincerity. British children's home wear future development vision: to create a one-stop shopping for children's home wear - to build China's first professional children's underwear homewear full items stores; the first to introduce children's personal home clothing apparel one-stop shopping mode, the four seasons Underwear, warm clothing, home wear fashion clothes, pajamas, underwear, spare parts and other make up the bag, one store to meet consumer demand for children's home clothing "one-stop" shopping. The product line will also be fully extended to target 5 to 12 year-old middle-aged children, the future covers seasons underwear, thermal underwear, home wear, towels, towels, bras, socks, bath clothes, indoor slippers, slippers, home textiles Supplies and other types of children's home products.
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