ALT men's brand shop display map ALT men's fashion trends
ALT fashion men's clothing has developed rapidly since entering the autumn. It opened 75 stores in September alone. Not only the number of stores has increased significantly, but the quality of stores has also increased dramatically. Stores over 100 square meters have reached more than 80%.
The newly opened ALT Tianjin Peace Road 1,000 square meter flagship store is the largest and highest rented store in ALT's 670 stores, and is therefore known as the â€œALT First Store in Chinaâ€. ALT Mens Planning Director and General Manager Meng Jing led the team, including nearly 20 people including the shop designer, display department division, promotion department planning commissioner, and marketing department supervisor. They have also arrived in Tianjin successively, from the preliminary decoration guidance, store display, The detailed planning and deployment of the opening event planning, the opening training, and sales support during the opening of the business have been done. Let's learn how to display the window display skills brought by the ALT men's brand display designers!
The unique decoration of the ALT Menswear brand store has been a great shock to all guests and customers. ALT's store design is divided into three series of areas, namely the Black Gold Premium Series, Urban Platinum Series and Urban Holiday Series. Each series of decoration and props style are different; each store 500 square meters, how to make three series Reasonable allocation and let the functional areas such as fitting rooms, cashiers, warehouses, and VIP rest areas occupy the most reasonable space and play the biggest role is the key to the layout of the store.
After analyzing the passenger flow and studying the consumption habits, the first floor of the store is set to be the ALT urban holiday series. The overall style of the urban holiday series is closer to the atmosphere of the coffee shop. After the consumer enters the store, the first thing to feel is nostalgia, relaxation, Leisure can bring the brand closer to consumers. Meng Jing's insight in dealing with the floor layout is unique: in the middle of the first floor shopping mall, a relatively high-end black gold noble area is designed. To prevent the shops from appearing congested, the ALT team makes the black gold series four-weeks round and transparent. Permeability of the hanger. The fitting room is located on the ground floor of the first floor store. The style is a cafÃ©-like urban holiday series. The fitting room is equipped with beautiful sofas and chandeliers so that consumers can feel relaxed and comfortable during the fitting process. Increase customer's stay and try-on rate.
The second floor of the store is set to be the urban platinum series and the black gold premium series; the urban platinum series has the overall style of college, white brick walls, light wood shelves, and picture frames on the wall, embodying urban platinum series everywhere. Classic, elegant, nostalgic aristocratic atmosphere. The overall style of the black gold noble series mainly reflects the noble and elegant atmosphere of a high-level leisure venue. Bar counters, wine coolers, black velvet curtains, copper chandeliers, and wall lamps reflect the atmosphere of a high-class club.
According to Meng Jing, ALT will continue to follow the route of combining the market with the vision. It is expected that the single-storey 800 square meter flagship store in Fuzhou will meet with the world in November.
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