Henan's five measures to make the garment industry bigger and stronger

On January 6, the 2012 Henan Fashion Industry New Year Friendship Association and Press Conference, organized by the Henan Provincial Garment Association and co-organized by Zhengzhou Jinrong International Textile City, was held in Zhengzhou. Vice Chairman of China National Textile and Apparel Federation Zhang Yanxuan and Vice President of China Garment Association Wei Lin attended the press conference. More than 400 representatives from Henan's key apparel companies attended the meeting.

According to Li Guosong, chairman of the Henan Garment Industry Association, in the first year of the “Twelfth Five-Year Plan”, the Henan garment industry accelerated the implementation of the brand strategy, and won the “China Famous” following Zhengzhou “Dream Shuya” pants and “Dusen” men's trousers. After the trademark, Zhengzhou "Ya Lida" pants and "too think" suit received this honor again. At the same time, 12 garment enterprises in Henan rank among the top 100 Chinese garment companies for the first time. In the 2011 Henan brand product publicity, 12 clothing brands were on the list. Brands drive development and brands create benefits. From January to October 2011, the growth rate of Henan's garment production capacity reached 73.73%, far higher than the national average.

The "Guiding Opinions of the State Council on Supporting Henan Province in Speeding up the Construction of the Central Plains Economic Zone" recently announced clearly states: "Upgrading the scale and level of development of clothing, fabrics, home textiles and supporting the development of the brand apparel industry." This is an important strategic opportunity. It also provided policy support for the development of the garment industry in Henan. Li Guosong said: "In 2012, we must seize the opportunity for the establishment of the Central Plains Economic Zone and the transfer of industries, focusing on five tasks and further promoting the development of the clothing industry in Henan."

He said that the industry association will seriously study the "future of women's trousers, the integration of women's clothing, the rise of men's clothing, the improvement of the industrial chain, and the promotion of the market" and other major topics, leading the industry to do large-scale, women's trousers as a guide to promote women's clothing, The common development of men's wear, business wear, processing and export companies.

■ Interpretation of the five measures 1. The implementation of the “Three-Five-Year Project” means that 3 to 5 years of time will be used to make Zhengzhou appear 3 to 5 big groups with an annual output of 10 million women's trousers; 30 to 50 families with an annual output of 5 million pieces Women's trousers companies; 300 to 500 companies with annual output of more than one million women's trousers; 3,000 to 5,000 women's trouser companies with an annual output of more than 500,000, making the total output of women's trousers exceed 3 billion mark, with a total production value of The goal of more than 300 billion yuan.

Leading the industry to implement the strategy of “going out, please come in”; leading enterprises to enhance their ability of independent innovation; leading the industry to establish a technological innovation system that combines production, study and research; leading the industry to strengthen self-discipline, carry out “industry credit rating” and “100 corporate integrity management care "Purchasing Commitment" Large Swearing Signing Ceremony.

Second, increase investment in propaganda, expand influence, boost confidence, and increase cohesion. The first “Central Plains Professional Model Contest” will be created in conjunction with six provinces in central China and industrial organizations and colleges in Shandong, Hebei, Shaanxi, and Jiangsu provinces.

Third, actively undertake industrial transfer. Take the initiative to attack, horizontal contact, deep mining, orderly undertake the transfer of clothing industry in coastal areas to the Central Plains area, and promote the construction of garment industry park. Actively participate in various government-organized industries transfer meetings and investment conferences, and cooperate with provinces, municipalities, counties (cities, districts) and key industrial clusters to undertake industrial transfer activities, focusing on Zhengzhou, Shangqiu, Zhoukou, Hebi, Anyang, Xinyang, Zhumadian, Nanyang and other counties and districts do a good job in attracting investment.

Promote the “'standard cup' thousands of thousands of skillful daughter-in-law' projects” and do a good job in the application and implementation of poverty alleviation funds for poverty-stricken counties and daughter-in-law projects; build “Chinese famous clothing cities (names of towns)” and create 2 or 3 “transfers to Henan Province”. "Demonstration Zone" to create a large pattern of Henan garment manufacturing.

Fourth, strengthen brand building. We vigorously organized and promoted enterprises to declare "Henan Famous Brand Products", "Henan Famous Brand", "Chinese Famous Brand" and "China Famous Brand". Take Zhengzhou pants, women's wear, Anyang knitting, Shangqiu and Zhoukou wear as the key points, and do a good job in reporting on Henan famous brand products; actively cooperate with the quality supervision department to carry out the theme activities of “establish brand awareness and foster brand-name products”.

Fifth, give full play to the role of the bridge as a bridge, actively promote communication and contact with provincial, municipal, and county government departments at all levels, and timely grasp relevant policy information, and try its best to help enterprises coordinate and solve various problems that need the government to solve. Enterprises create a good environment for development.