Humen had grown into a female, and now she started off again.
The financial crisis made Humen clothing companies more aware of the importance of the brand and the strength of the brand. Recently, the crowds of people in the brand showroom of the 6th floor of the Yellow River Fashion City in Humen Township were crowded with customers. The visitors from Tiannan Haibei turned it into a lively place. Hypermarkets.
Xu Xiaoli from Lanzhou, Gansu, originally wanted to go home with cheap clothing, but now she changed her mind. She said that Humen's relatively well-known clothing brands were relatively few and that they have increased a lot over the past two years, and many brands have made great progress in terms of design styles and fabrics.
This day was the second day of the 16th China (Humen) International Apparel Fair, which included dozens of well-known clothing companies in Humen, including Jingchun, Songying, Xiaohu Nunnery, Banyan Tree, and Xiaocaowa. People suddenly found that Humen is no longer just a place to produce cheap clothing.
Brand making campaign Earlier this year, Hu Zheng apparel boss Guo Zhengzhong drove the factory to Hengyang, Hunan. Guo Zhengzhong is the owner of Humen Yamei Fashion Development Company. In recent years, recruitment has become more and more difficult, the more difficult the workers are to manage, and the labor costs have increased. After inspection, he finally decided to transfer part of the company's production to the mainland.
In fact, in recent years, many Humen garment enterprises have begun to transfer production links to Jiangxi, Hunan and Shaoguan. Behind this is Humen's brand making movement.
Chen Wenfei, who is in her 40s, has been engaged in the apparel industry for more than 20 years, but before that, he mostly did OEM processing.
In 2008, the financial crisis that started in the United States swept the world and Chen Wenfei’s business was greatly affected. The financial crisis made him more aware of the importance of the brand and felt the power of the brand. “In the financial crisis, brand companies were less affected, and many OEMs and foreign trade companies were falling and falling. Many brands withdrew from the market at that time, which is also an opportunity for new brands.â€
“The annual apparel output has decreased compared to the previous year's transition in 2008, but the annual profit has increased by about 15%.†Chen Wenfei said that these are the great changes brought to the company after branding.
Founded in 2008, Xiao Hu Muni Garment Co., Ltd. is only three years old, but Xiao Hu Muni has nearly 300 stores nationwide, covering Hunan, Hubei, Guizhou, Anhui, Shandong, Gansu, Shaanxi, Shanxi, Guangxi and Beijing. Other major areas, many of which are sold in shopping malls and specialty stores. Especially at the 2009 China International Clothing & Accessories Expo, nearly 1,000 visitors per day came to the scene to learn about the tigers and tigers. In the end, they chose strength partners to build four distribution centers in Humen, Hangzhou, Beijing and Xi’an. Next, when the brand entered its fourth year, their goal was to build 500 stores nationwide.
Today, “because we changed our brand name, we have also driven many companies in Humen to become brands. At that time, we can say that Humen’s children's wear industry has created a wave of upsurge of brand creation.†Some generations of processing companies in the haze began to transform.
After more than two decades of development, now Humen garment companies have gone from unlicensed to branded, from a brand-name to a brand-name change. At present, there are more than 5,000 registered trademarks of Humen garment enterprises at home and abroad, including one well-known trademark in China, three brand-name products in China, 11 famous trademarks in Guangdong, and 11 brand-name products in Guangdong. Songying, Yixun, Yiminuo, and other foreigners have opened more than 15,000 stores and chain stores with a large number of well-known brands, and their sales network has spread all over the country.
The whole outfit starts again. Humen now owns more than 1,300 garment enterprises and more than 300,000 employees. The annual production of clothing reaches 250 million pieces (sets), the total sales amount is nearly 20 billion yuan, and the export value is about 400 million yuan. Dollars.
But this doesn't seem to shine with Humen’s clothing practitioners. “Accruit, the output value of each piece of clothing is only tens of yuan. Humen clothing currently has considerable influence in the domestic apparel industry, but there are not many Chinese brand names in Humen clothing and Guangdong provincial brand clothing brands, while international clothing brand names are It is extremely rare.†said Lin Chaoming, member of the Party Committee of Humen Township in charge of economic and trade affairs.
The local clothing industry clearly recognizes that, nowadays, the profit of apparel manufacturing is only 0.4%, and the profit of distribution is about 20%, but the source design and brand profit are normally as high as 50 to 80%, and some are even higher than 200. % of profits, the brand's potential profit is undoubtedly huge. Therefore, the development of Humen's apparel industry and brand, and the creative industry are the driving forces.
The Humen Town Party Committee and the township government* Wu Zhanhui clearly pointed out some deficiencies and hidden troubles faced in the development: First, the overall strength has rapidly risen, but the comparative advantage has been weakening; Second, the scale of the industry has continued to expand, but the industrial structure remains to be solved. Optimization; Third, there are no shortages of highlights in technological innovation, but the capacity for innovation needs to be improved; Fourth, the policy system continues to improve, but implementation needs to be strengthened.
In response, Lin Chaoming said, "The key is not to introduce apparel design and transactions. Therefore, in the future, Humen clothing development, the government will focus on the design of clothing and trading two major platforms, through these two platforms to achieve a new leap Humen clothing."
The reporter learned that in 2013, as the Humen Convention and Exhibition Center was completed and put into use, the Humen Service Fair will no longer be held once a year, but it may be conducted once a quarter or even once a month. In addition, since last year, the Humen government has successively held the “2010 Dongguan Humen Apparel, Electronic Information Products (Zhengzhou) Exhibition Fair†and “2011 Dongguan Humen Apparel, Electronic Information Name Products (Shenyang) Exhibitionâ€, only the latter It attracted about 15,000 professional visitors to visit the venue, the transaction amounted to 3.96 billion yuan, which greatly promoted the penetration of the Humen brand in the national market.
In addition, Humen also intends to build a branded pedestrian street that will bring together all branded products to create Humen’s overall image and enhance the fashion atmosphere. To this end, Humen Town has established special support funds for creative industries, focusing on supporting creative product development, introduction of creative projects, creative parks and creative platform construction projects, and guiding and encouraging various types of capital and talents to invest in the development of creative industries. Featured creative industry clusters.
With Humen apparel industry gradually upgrading from unlicensed, OEM, and brand-name brands, the scale of the three-level brand echelon of “regional brand—Guangdong famous brand—national famous brand†is also increasing, and Humen is becoming A truly regional clothing brand gathering center. At the new starting point, Humen proposed that by 2013, the town strived for 5 to 6 national famous brand names, 50 provincial famous brand names, and 2 to 3 companies entered the ranks of national apparel double 100.
Local clothing companies likened clothing to the daughter of Humen. Humen had grown into a female, and now she started off again. How will her future bloom? We will wait and see.
The financial crisis made Humen clothing companies more aware of the importance of the brand and the strength of the brand. Recently, the crowds of people in the brand showroom of the 6th floor of the Yellow River Fashion City in Humen Township were crowded with customers. The visitors from Tiannan Haibei turned it into a lively place. Hypermarkets.
Xu Xiaoli from Lanzhou, Gansu, originally wanted to go home with cheap clothing, but now she changed her mind. She said that Humen's relatively well-known clothing brands were relatively few and that they have increased a lot over the past two years, and many brands have made great progress in terms of design styles and fabrics.
This day was the second day of the 16th China (Humen) International Apparel Fair, which included dozens of well-known clothing companies in Humen, including Jingchun, Songying, Xiaohu Nunnery, Banyan Tree, and Xiaocaowa. People suddenly found that Humen is no longer just a place to produce cheap clothing.
Brand making campaign Earlier this year, Hu Zheng apparel boss Guo Zhengzhong drove the factory to Hengyang, Hunan. Guo Zhengzhong is the owner of Humen Yamei Fashion Development Company. In recent years, recruitment has become more and more difficult, the more difficult the workers are to manage, and the labor costs have increased. After inspection, he finally decided to transfer part of the company's production to the mainland.
In fact, in recent years, many Humen garment enterprises have begun to transfer production links to Jiangxi, Hunan and Shaoguan. Behind this is Humen's brand making movement.
Chen Wenfei, who is in her 40s, has been engaged in the apparel industry for more than 20 years, but before that, he mostly did OEM processing.
In 2008, the financial crisis that started in the United States swept the world and Chen Wenfei’s business was greatly affected. The financial crisis made him more aware of the importance of the brand and felt the power of the brand. “In the financial crisis, brand companies were less affected, and many OEMs and foreign trade companies were falling and falling. Many brands withdrew from the market at that time, which is also an opportunity for new brands.â€
“The annual apparel output has decreased compared to the previous year's transition in 2008, but the annual profit has increased by about 15%.†Chen Wenfei said that these are the great changes brought to the company after branding.
Founded in 2008, Xiao Hu Muni Garment Co., Ltd. is only three years old, but Xiao Hu Muni has nearly 300 stores nationwide, covering Hunan, Hubei, Guizhou, Anhui, Shandong, Gansu, Shaanxi, Shanxi, Guangxi and Beijing. Other major areas, many of which are sold in shopping malls and specialty stores. Especially at the 2009 China International Clothing & Accessories Expo, nearly 1,000 visitors per day came to the scene to learn about the tigers and tigers. In the end, they chose strength partners to build four distribution centers in Humen, Hangzhou, Beijing and Xi’an. Next, when the brand entered its fourth year, their goal was to build 500 stores nationwide.
Today, “because we changed our brand name, we have also driven many companies in Humen to become brands. At that time, we can say that Humen’s children's wear industry has created a wave of upsurge of brand creation.†Some generations of processing companies in the haze began to transform.
After more than two decades of development, now Humen garment companies have gone from unlicensed to branded, from a brand-name to a brand-name change. At present, there are more than 5,000 registered trademarks of Humen garment enterprises at home and abroad, including one well-known trademark in China, three brand-name products in China, 11 famous trademarks in Guangdong, and 11 brand-name products in Guangdong. Songying, Yixun, Yiminuo, and other foreigners have opened more than 15,000 stores and chain stores with a large number of well-known brands, and their sales network has spread all over the country.
The whole outfit starts again. Humen now owns more than 1,300 garment enterprises and more than 300,000 employees. The annual production of clothing reaches 250 million pieces (sets), the total sales amount is nearly 20 billion yuan, and the export value is about 400 million yuan. Dollars.
But this doesn't seem to shine with Humen’s clothing practitioners. “Accruit, the output value of each piece of clothing is only tens of yuan. Humen clothing currently has considerable influence in the domestic apparel industry, but there are not many Chinese brand names in Humen clothing and Guangdong provincial brand clothing brands, while international clothing brand names are It is extremely rare.†said Lin Chaoming, member of the Party Committee of Humen Township in charge of economic and trade affairs.
The local clothing industry clearly recognizes that, nowadays, the profit of apparel manufacturing is only 0.4%, and the profit of distribution is about 20%, but the source design and brand profit are normally as high as 50 to 80%, and some are even higher than 200. % of profits, the brand's potential profit is undoubtedly huge. Therefore, the development of Humen's apparel industry and brand, and the creative industry are the driving forces.
The Humen Town Party Committee and the township government* Wu Zhanhui clearly pointed out some deficiencies and hidden troubles faced in the development: First, the overall strength has rapidly risen, but the comparative advantage has been weakening; Second, the scale of the industry has continued to expand, but the industrial structure remains to be solved. Optimization; Third, there are no shortages of highlights in technological innovation, but the capacity for innovation needs to be improved; Fourth, the policy system continues to improve, but implementation needs to be strengthened.
In response, Lin Chaoming said, "The key is not to introduce apparel design and transactions. Therefore, in the future, Humen clothing development, the government will focus on the design of clothing and trading two major platforms, through these two platforms to achieve a new leap Humen clothing."
The reporter learned that in 2013, as the Humen Convention and Exhibition Center was completed and put into use, the Humen Service Fair will no longer be held once a year, but it may be conducted once a quarter or even once a month. In addition, since last year, the Humen government has successively held the “2010 Dongguan Humen Apparel, Electronic Information Products (Zhengzhou) Exhibition Fair†and “2011 Dongguan Humen Apparel, Electronic Information Name Products (Shenyang) Exhibitionâ€, only the latter It attracted about 15,000 professional visitors to visit the venue, the transaction amounted to 3.96 billion yuan, which greatly promoted the penetration of the Humen brand in the national market.
In addition, Humen also intends to build a branded pedestrian street that will bring together all branded products to create Humen’s overall image and enhance the fashion atmosphere. To this end, Humen Town has established special support funds for creative industries, focusing on supporting creative product development, introduction of creative projects, creative parks and creative platform construction projects, and guiding and encouraging various types of capital and talents to invest in the development of creative industries. Featured creative industry clusters.
With Humen apparel industry gradually upgrading from unlicensed, OEM, and brand-name brands, the scale of the three-level brand echelon of “regional brand—Guangdong famous brand—national famous brand†is also increasing, and Humen is becoming A truly regional clothing brand gathering center. At the new starting point, Humen proposed that by 2013, the town strived for 5 to 6 national famous brand names, 50 provincial famous brand names, and 2 to 3 companies entered the ranks of national apparel double 100.
Local clothing companies likened clothing to the daughter of Humen. Humen had grown into a female, and now she started off again. How will her future bloom? We will wait and see.
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