[China Glass Network] Description: There are many ways to market, and because there are many types of sales people, the guide is one of them. A good guide will become the diplomatic ambassador of the company in the mall; the training is not good, just a serviceman, or even worse. A good guide must complete a major job: doing all the work that is good for sales.
There are many ways to market a company, and because there are many types of sales people, a shopping guide is one of them. A good guide will become the diplomatic ambassador of the company in the mall; the training is not good, just a serviceman, or even worse. A good guide must complete a major job: doing all the work that is good for sales. This is bound to mention role-playing, which is also the salesman's sales skills that are trusted by consumers. Let's take a look at the following 8 sales guides.
Essential sales skills for guides from all walks of life 1: Psychologist
As a shopping guide, we must speculate on the customer's psychological activities, from specific details of action, wearing, manners, eyes, expressions, etc., to perceive the customer's consumption habits, and to perceive the customer's needs level.
Essential sales skills for all walks of life guides 2: performers
The guides have to deal with customers, shopping malls, and other brands every day. If there is no certain performance talent, it will be difficult to sell good products. People with strong performance and communication skills can always get to the right and solve the difficulties. People like to deal with people who are active and enthusiastic. Your enthusiasm and enthusiasm can always infect the surrounding people or customers and get unexpected gains.
Essential sales skills for all walks of life guides: Product Experts
To promote your own products, you must first understand your own products, as well as the products of competitive brands, the advantages and disadvantages of the products, the technical content of the products, the production process of the products, the unique selling points of the products, the more you know, the easier it is to convince the customers.
Essential sales skills for all walks of life guides 4: Happy Messenger
The shopping guide should turn the depressed promotion work into a kind of fun, and become a happy sales behavior from the heart to run your customers with gratitude and happiness. The shopping guide should not anger the customer because of the customer's blame, and be rude to the customer, affecting the image of the brand. The shopping guide remembers: good intentions and good mood are also promotional power.
Essential sales skills for all walks of life shopping guides 5: Brand Ambassadors
In real life, a shopping guide is a comprehensive use of these "selling points", to seize the needs of the customer's psychological needs, and then highlight the introduction in a certain aspect. A good shopping guide not only built a brand for itself, but also expanded the influence of the company's brand and image promotion.
Essential sales skills for all walks of life guides: Intelligence Officer
The shopping guide must have a detailed account, let the mall know that what you sell is not only a loss, but the total profit has also increased. As a shopping guide, we must know the sales of the products, the profits generated by the stores, the investment amount, profit points, effects of the promotion activities, as well as the specific sales status, profits and activity costs of other brands, to analyze the pros and cons of my brand in the mall. The situation helps the salesman to do the sales, payment and negotiation work in the mall.
Essential sales skills for all walks of life guides 7: financial hand
The guide is the former responsible person of the store, directly dealing with the store manager, customers, competing products, is the source of information. The market information collected by the guides in their daily work is the best information for the company to grasp the changes in the market.
Essential sales skills for all walks of life guides 8: decorator
Buying thinks that people always have a deep impression on things or others, so your booth and product image should be managed to make customers fall in love at first sight. The guides can better use the 5s management method to request themselves in the daily terminal maintenance work.
When promoting their own products, potential users often have various psychological changes. If the salesperson does not carefully understand the user's psychology and does not come up with "housekeeping skills," it is difficult to understand the true intention of the other party.
The clever shopping guide also has a set of skills that are for a variety of customers, there is a way to deal with the salesman's sales skills!
How to promote products to different users, to see which type of people they belong to, can take different measures for different types of users, so as to achieve "a targeted", which can achieve twice the result with half the effort.
First, pretentious type:
This type of person always shows a very understandable look regardless of the product. It always treats with a disapproving look. This type of person generally has superior economic conditions and is dominated by intellectuals.
Countermeasure: These people like to listen to compliments, you praise him (her) much, cater to their self-respect, don't laugh or criticize him (her).
Second, temper, sing the opposite type:
Temper temper, doubt everything, patience is very poor, like to teach people, often unreasonably temper, sometimes like to "sing against you".
Countermeasure: With a smile, a good feeling, first admit that the other party makes sense, and listen more, do not be "threatened" by the other party and then "flattering", should be touched by the words that are not humble and innocent, and have a good impression. When the other person feels superior in front of you and understands the benefits of the product, it usually buys.
Third, hesitant type:
There is a sense of purchase, attitude is sometimes enthusiasm, sometimes cold, mood changes, it is difficult to predict.
Countermeasure: First of all, we must obtain the trust of the other party. When this type of person is thinking calmly, there will be a "negative idea" in the brain, and the method of induction should be adopted.
Fourth, be cautious:
This type of person has economic strength, and sometimes keeps silent observations on the scene. Sometimes there are endless questions, speech tone or movements are slow and careful, and generally stay in the field for a long time.
Countermeasure: To cater to his or her speed, to speak as slowly as possible, to make him or her feel credible, and to explain the function of the product, better use the expert's words or real facts, and at the same time emphasize the safety of the product. Sex and superiority.
Five, greedy and cheap:
I hope you give him (her) a lot of discounts, I want to buy, I like to bargain.
Countermeasure: talk more about the uniqueness of the product, give him or her a product or open a free checklist, highlight the after-sales service, and let him or her feel that it is worthwhile to accept this product. More common in women.
Six, come and go in a hurry:
The inspection passed by in a hurry, always saying that he (she) time is limited, this type of person is actually more concerned about quality and price.
Countermeasure: Praise him (her) is a living and full-fledged person, and directly tell the benefits of the product, to focus, do not have to turn around, as long as he (she) trusts you, this type of person is usually very happy to do things.
7. Economic deficiency:
This type of person wants to buy, but there is no extra money, find a lot of reasons, just don't want to buy.
Countermeasure: As long as he or she can be sure that he or she is interested in the product or wants to treat it, and does not have money, he wants to stimulate his or her desire to buy, and compare it with other people to make it unbalanced. You can also let him or her buy in batches.
According to some of the salesman's sales skills analyzed in this article, do you have a better understanding of the shopping guide? You want to be a good guide, you come!
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